The swinging bob (or as it’s known on social media, the swing bob) is an evolution from the ‘pob’ of the 00s – remember Victoria Beckham’s sharp, geometric cut? But the 2024 version is much softer and more wearable. It’s all about subtle graduation and a shape that moves effortlessly with you, tailored to your unique hair texture and face shape.

“A swing bob haircut is where the hair is short at the back and longer towards the front,” explains Elliot Bute, hairstylist at Hershesons Fitzrovia. “The swing comes from the shorter hair pushing the longer hair towards the front, creating a swinging effect when the head moves.”

But unlike the sharp, high-sloping shapes of the past – today’s swinging bob is more subtle. “The modern approach to the ‘swing bob’ is much more subtle than the 00s cut,” says Neale Rodger, style director at STIL salon.

The swing bob haircut is the easiest way to create thicker-looking hair