It’s finally happened: Sephora has relaunched in the UK. After years, yes years, of rumours that the global beauty giant was set to return to our shores, we can now confirm that you’re now able to shop Sephora from your sofa. Gone are the days of asking your friend to bring you back viral US beauty buys from their transatlantic trips or taking a half-empty suitcase on holiday. 

Launching with a troupe of exclusive brands, including Tarte Cosmetics, Ilia Beauty and Makeup By Mario to name a few, as well as luxury and viral brands like Pat McGrath Labs, Glow Recipe, Fenty Beauty and Rose Inc, here’s everything you need to know about the cult brand’s return. 

A year ago, the beauty giant acquired Feelunique, an online cosmetics retailer, causing a stir within the beauty industry. On 17 October, Feelunique ceased to exist and has been replaced entirely by the Sephora UK website, sephora.co.uk. Then, in spring 2023, Sephora will open its first UK store in London – more details on where, when and what will come closer to the time. 

Given the amalgamation of Feelunique and Sephora, the website isn’t short of options. The brands that are exclusive to Sephora UK include:

• Tarte Cosmetics
• Ilia Beauty
• Makeup By Mario
• One/Size by Patrick Starr
• GXVE by Gwen Stefani
• Skinfix
• Vegamour
• Sephora Collection

Then, brands that are sold elsewhere but are also available on Sephora UK include:

• Pat McGrath Labs
• Fenty Beauty
• Gisou
• Rose Inc.
• JVN
• Glow Recipe

From previously un-gettable products to buzzy brands like Ilia Beauty (the skin tint is viral for good reason), and Makeup By Mario, a firm favourite among beauty insiders and journalists, the gamut of hair, fragrance, skincare and make-up feels like an early Christmas present. 

Main image: courtesy of brand