There are few people in this world who know more about fragrance than Jo Malone. Having created hundreds of scents during her career, she’s back in London (she’s been living in Dubai for the last two years) to launch her most masculine fragrance to date, Jo Loves Black Cashmeran and Tonka Bean, out 5 September.

It’s a personal fragrance for Malone and really speaks to her current adventure in Dubai, a place she loves, and an exciting time in her life. In terms of finding a scent of your own – a signature scent if you will – Malone recommends fragrance blending rather than expecting just one fragrance to offer everything. “When I get out of the shower or the bath and my body’s still slightly damp, I will paint or spray my scent underwear onto my body. I let it dry, and then I get dressed. I love Jo by Jo Loves – I’ve got it on today. And then I play with four or five fragrances. Families will always sit together: citrus and citrus will always be happy together, as will floral and floral. This means that you can take your fragrance from day to evening, very easily.”

Is ‘scent underwear’ the new fragrance trend we should all be trying?