“Scalp massage can help to stimulate the hair follicles,” explains Anna Wiig, hairstylist, colourist and founder of Wiig. “By massaging the scalp, blood vessels expand under the skin and generate more blood flow. This can, in turn, create thicker hair by stimulating the more dormant hair follicles to grow.”

Not only that, but regular scalp massage – especially pre-shampoo – can help to keep the scalp healthy and encourage more hair growth. “De-clogging cells from the hair follicles is also a big one. Sometimes, if people experience hair loss, they can be nervous about rubbing or massaging and therefore tend to leave the area untouched. This can lead to dead skin cells blocking the follicles, thus stopping the hairs from being able to grow through.”

Scalp massage is the crucial step that’s missing from your hair growth routine