Véronique Courtois, CEO of Parfums Christian Dior, added: “We are incredibly proud to welcome Rihanna into the Dior family. Her golden dream promises to be unique, reflecting a fragrance that is present for women and retains its radiance. The unusual talent, audacity and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations. Christian Dior would most definitely have adored her.”

In line with the campaign, Dior will be releasing two new sizes of its L’Or de J’Adore fragrance, created by legendary perfumer and creation director at Parfums Christian Dior, Francis Kurkdjian. The scent will now be available in new 35ml and 80ml versions, alongside the existing 50ml bottle.

For those who are yet to try it, expect floral notes of orange blossom absolute, jasmine grandiflorum absolute and centifolia rose absolute, all of which combine for a scent that’s fresh, feminine and warm. If it’s good enough for Rihanna…

Rihanna is the new Dior J’Adore muse – here’s our first look at the golden campaign