Autumn is well and truly the season where hair trends reign supreme. Whether it’s the bob hairstyle everyone’s cutting in or the trending hair colours that are going viral on social media, there’s something about the change of seasons and looking ahead to (dare we say it) Christmas, that has us wanting to switch up our hair.

But if you’re a blonde, or considering going lighter, you might’ve felt somewhat left behind by this season’s trending hair colours. From buttery bronde to breezy blonde, this season’s blonde hair trends have all felt very subtle. The full bleach Scandi hairlines have been replaced with natural-looking highlights, beige-toned hues and more muted tones. Until now, that is. Because if you believe that blonder is better – oyster blonde is the shade for you. Icy white and softly pearlescent, it’s the Scandinavian-inspired shade for blondes who always want to go brighter.

“I love a cooler tone for winter,” explains hairstylist and blonde specialist Anna Wiig. “Oyster blonde is a luminous, cool-toned blonde. It’s a soft pearlescent blonde – reminiscent of the pyramid of shades found on an oyster. Those with a typical mousy-coloured colour are perfect for this colour, as well as those with naturally lighter skin tones.”

“All blondes will know that maintaining the perfect hue can be difficult to keep up at home,” says Wiig. “A great way to ensure you keep your oyster blonde shade bright and creamy is by using a violet-based toner with subtle shades of pink. This will ensure your colour stays bright and light reflective while neutralising unwanted brassy yellow tones. The Wiig Ash Toning Treatment for Blondes, £32, was designed just for this.”

Oyster blonde is the crisp, clean platinum shade that’s perfect for autumn/winter