Nars Cosmetics has created an immersive gaming pop-up, aptly named the Players’ Lounge. Sitting in the heart of Covent Garden, London, the incredible space is a beauty lover’s dream and brings some of the brand’s most-loved products to life. No, seriously.

Upon entering, you’ll be greeted by larger-than-life-sized bottles of Light Reflecting Foundation and Natural Radiant Longwear Foundation, two of the iconic base innovations that give Nars the title of the No 1 radiant foundation brand within the industry. Placed on a chic chessboard, the brand invites you to ‘make your move’ and consider how the formulas best work for you. Personally, I’m a Light Reflecting Foundation girl by day and Natural Radiant Longwear Foundation by night.

And that’s only the entrance. You can enter the billiards room, which is inspired by Nars’s bestselling Radiant Creamy Concealer, and play a game of pool with a twist. While a card game will test your memory skills to match up blush shades. If you pocket a ball or match up a pair of cards, you’ll be given a poker chip that can be used to redeem a gift.

Once you’ve finished playing all of the games, head over to the artistry zone, where a Nars artist will colour-match you and talk you through the foundation formula that best suits your complexion. You’ll also be able to purchase the brand’s iconic concealers, blushers and Afterglow lip products – and catch a discount if you buy two items or more. Once you’re done in the make-up artist’s chair, enter the photo booth for a mini photoshoot, where you can get prints and digital shots to take home with you.

There’s also the chance to grab exclusive merchandise. Alongside chic Nars-branded water bottles, hair clips and black make-up bags (all of which can also be purchased at the Nars Covent Garden Boutique and online), there’s a gorgeous white make-up bag that will be sold exclusively at the pop-up. So be quick if you want to get your hands on one.

Even better, all visitors who attend the free event will receive a goody bag, while the first 100 people to arrive on each day will be given a luxury gift worth over £80. Interested? We’ll see you in the queue (where free coffees will be served out, too).

The Nars Players’ Lounge is free and will open its doors on Saturday 22 February from 9am to 7pm and Sunday 23 February from 11am to 6pm. You can find it at The Stables Unit X, 40 Earlham Street, WC2H 9LH. 

Images: courtesy of Nars Cosmetics