“My lashes are fairly long and curly, but I’m always on the lookout for ways to make them look more defined. That means I usually end up bulking them out with a heavy mascara, but recently I’ve been trying a subtler vibe. This mascara does both jobs. I found that you can pull it through lashes once for a little definition and length, or go over them three times more for a mega-plumped effect.” 

“I love the effect lash curlers and lifts have, but the effort involved means I rarely bother. My lashes are medium length, which means I can get away with no pre-mascara prep. This mascara really does deliver on its promise, though, and I’m normally the biggest cynic going. On first use, my eyelashes almost touched my brows – people actually commented on how long they looked which is something that literally never happens. As an added bonus, it didn’t smudge yet was super easy to remove.”

“You’d never think having longer lashes would be a problem, but I find mine are quite wispy so I’m always looking for more volume and the deepest shade of black to match how dark they are naturally. I found this mascara to not only be the perfect shade of jet black, but the density of the brush allows for a thicker, fuller look in one swipe. The brush really helped evenly distribute the product, which meant it didn’t weigh my lashes down.”