From lipstick to eyeliner, red make-up is going to be a huge trend in 2024 – these are 9 products to know

A selection of promo images for red makeup

Credit: Courtesy of brands

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From lipstick to eyeliner, red make-up is going to be a huge trend in 2024 – these are 9 products to know

By Aidan Milan

1 year ago

All products on this page have been selected by the editorial team, however Stylist may make commission on some products purchased through affiliate links in this article

3 min read

Looking for a red hot make-up trend for 2024? You’re in the right place… 


We’ve said it before, and we’ll absolutely say it again: red is going to be a massive colour trend this year.

And that trend is stretching to make-up, from red lips and nail colours to the rouge-iest of blushers and eyeliners. We’re going to get experimental with it all, and we can’t wait to start playing around.

Simone Otis, head artist at 19/99 Beauty, says red is a front-runner colour this year for a few reasons. “First and foremost, a pop of red is an incredibly easy and approachable way to inject excitement into your make-up routine,” she says. “It offers a bold statement without being overly complicated, making it accessible for make-up enthusiasts of all skill levels. 

“The versatility of red in make-up is another key factor behind its dominance in 2024. Red effortlessly allows for bold expressions, allowing individuals to tailor their look according to their preferences – be it a daring eye-catching gaze or a statement lip that commands attention.”

Christina Møller, senior behavioural analyst at market researcher Canvas8, suggests we may be drawn to vibrant make-up looks as a form of escapism in dull, dreary times.

“As the northern hemisphere trudges through winter, beauty enthusiasts are looking for pops of colour to brighten up darker days,” she says – adding that inspiration can be drawn from the autumn/winter 2023 catwalks, where bright red lips were a key trend.

How to make red make-up work for you

Yes, there’s always your trusty red lipstick as an option. But what if you want to branch out a bit?

“It’s easy to wear a bold lip or bold eye look and keep the rest of your make-up neutral,” says Otis. “Instead of the usual black eyeliner, try a red flush of colour. Wearing colour on your eyes has the added effect of amplifying your eye colour. Try different shades to see what colours make your own eye colour seem to change or pop.” An easy way to do this is using a creamy eye pencil to draw a thin or thick line, she adds, before setting with powder. 

As a bonus tip, Otis suggests trying “a powder lip or blurred lip look. Apply your bold lip colour then, using a small fluffy brush, dab a layer of setting powder over the top.”

Best red make-up products to shop

ELF lip stain gloss

E.l.f. Glossy Lip Stain

A gloss and lip stain in one? That’s the kind of multitasking dreams are made of.

Shop E.l.f. Glossy Lip Stain at E.l.f. Cosmetics, £6

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NYX red lip stain

Nyx Professional Make-up Soft Matte Lip Cream

This lightweight formula makes a big, long-lasting matte statement.

Shop Nyx Professional Make-up Soft Matte Lip Cream at Cult Beauty, £7

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Rituel de Fille Colour Nectar Pigment Balm

Rituel de Fille Colour Nectar Pigment Balm

You can wear this on your cheeks, lips, eyes – wherever you feel like it, basically.

Shop Rituel de Fille Colour Nectar Pigment Balm at Revolve, £24

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Max Factor red lipstick

Max Factor Colour Elixir Lipstick

This fire-truck red shade is eye-catching in the best way.

Shop Max Factor Colour Elixir Lipstick at Boots, £9.99

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red boots nail polish

Essie Gel Couture 510 Lady In Red Bright Red Nail Polish

BUY NOW

Charlotte Tilbury lip liner

Charlotte Tilbury Lip Cheat Kiss 'n' Tell

This long-lasting scarlet lip liner is waterproof, which means no feathering or transferring.

Shop Charlotte Tilbury Lip Cheat Kiss ‘n’ Tell at Charlotte Tilbury, £21

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About-Face eye paint

About-Face Matte Fluid Eye Paint

This eye paint has hundreds of rave reviews, with users singing its praises for being long-lasting, easy to apply and highly pigmented.

Shop About-Face Matte Fluid Eye Paint at Beauty Bay, £21

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Barry M Eyeliner

Barry M Hi Vis Bold Waterproof Eyeliner

This bold red eyeliner will really make a statement, and it’s waterproof to boot.

Shop Barry M Hi Vis Bold Waterproof Eyeliner at Superdrug, £4.99

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Mylee red gel polish bottle

Mylee Gel Polish French Cancan

Got yourself a gel curing lamp? This is the shade you’ll want to try next.

Shop Mylee Gel Polish French Cancan at Boots, £9

BUY NOW

Images: courtesy of brands

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