It has finally happened: celebrity make-up artist Mario Dedivanovic has brought his eponymous range, Makeup by Mario, to the UK.

While assisting other make-up artists on shoots, Dedivanovic launched his Instagram account under the handle “@makeupbymario”. The handle was inspired by the way make-up artists are credited in magazines and, today, sits at a casual 8.8 million followers.

By 2016, Dedivanovic skyrocketed to make-up artistry fame after becoming Kim Kardashian’s go-to make-up artist. He quickly became one of the most-wanted make-up artists in Hollywood and the duo still work together on countless campaign and red carpet appearances. His long list of celebrity clients also includes Ariana Grande, Gabrielle Union, Demi Levato, Salma Hayek and Kate Bosworth.

In 2010, he launched The Masterclass, a series of global events where Dedivanovic share his signature techniques with over 25,000 students. It’s no wonder tickets sell out fast.

Then in 2020, Dedivanovic set the industry alight when he finally responded to fans’ biggest request of all time: he launched his own make-up brand. But this isn’t your average celebrity beauty brand. Launched in 2020 to mark his 20th year as a make-up artist, Makeup by Mario is a culmination of everything Dedivanovic has learnt in his career. The line-up consists of a carefully crafted selection of pro-level make-up products that help customers achieve his signature make-up looks.

Unsurprisingly, Makeup by Mario became an instant success and, in just one year, has constantly sat on the bestselling lists at Sephora stores across the US – and now, it’s finally launching in the UK.

Yep, Makeup by Mario has finally arrived on our shores and will be available on Cult Beauty. To kick things off, Dedivanovic is treating us to his eye collection, the first range he created for his brand (which includes some major eyeshadow palettes). But don’t worry, we’ve had confirmation from Dedivanovic himself that the rest of his products, such as the blushers and iconic lip palette, will be arriving on Cult Beauty in due time.

If you’re debating whether to buy something, we suggest you move fast as his products are bound to sell out quickly. To help, we’ve rounded up some of our favourite products from Dedivanovic’s eye collection – and now available on Cult Beauty.

Main image: Makeup by Mario/Cult Beauty