Just B Cosmetics co-founders Bina Khan and Madiha Chan on internalising the lack of beauty products for South Asian women and what they’re doing to finally address the issue.

Just B Cosmetics co-founders Bina Khan and Madiha Chan on internalising the lack of beauty products for South Asian women and what theyu2019re doing to finally address the issue.

4 Stylist women try Just B: the South-Asian founded make-up brand

As a make-up artist, I’ve had the skills to quietly problem-solve the lack of products for brown women… I’d never felt that I should be asking companies: Why aren’t you looking at me?

Billie Bhatia, Fashion and Beauty Features Director

Stylist Daily

Just B is the creation of make-up artist Bina Khan and Google data engineer Madiha Chan.

“For years, I mixed multiple lipstick colours together – it showed me that I’m not being catered to by the beauty industry”