Credit: jones road beauty
Stylist Loves
Jones Road Beauty: everything you need to know about make-up artist Bobbi Brown’s cult brand
By Lucy Partington &Chloe Burcham
2 years ago
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5 min read
Jones Road Beauty is a brand that’s universally loved by our beauty team. Here’s why…
When Bobbi Brown left her eponymous, globally renowned brand in 2016, the beauty industry knew it would only be a matter of time before she started a new venture. First up came Evolution 18, a wellness brand stocking a collection of vitamins and supplements – something that was close to Brown’s heart and in line with her holistic way of living.
Then came the big one, the one we were all waiting for: Jones Road Beauty. Surprisingly, the name doesn’t come from a street Brown grew up on, nor did it have any sentimental meaning to her before she launched the brand. Instead, it was the result of a quick glance at a map while she was on holiday in the Hamptons. She immediately loved the sound of it, and the rest – as they say – is history.
Talking about what she wanted to achieve through the launch of Jones Road, Brown says: “I wanted the make-up equivalent of a Swiss Army Knife: easy, cool, multi-purpose products that could be used to nail any look, whether it be no-make-up make-up or something with more drama.”
No-make-up make-up is what Bobbi Brown is famed for. It’s highlighted skin, subtle smoky eyes with a hint of shimmer; it’s barely-there stained lips and, importantly, it’s never over the top. Jones Road also prides itself on “clean, strategic, high-grade formulations that work on every skin type and tone”, and crucially, they’re easy-to-use products that even a make-up novice would be able to master.
Jones Road has been available in the UK for a couple of years now and the love for the brand just keeps growing. The collection is ever-evolving and it now includes fragrance, brushes and skincare, as well as a number of base, eye and lip products among multi-use balms.
Here are the ones we can’t stop raving about.
Jones Road Tinted Face Powder
“In all honesty, I’m not really a powder kind of person, but this tinted face powder is different. It’s lightweight and velvety soft on the skin and manages to nix excess shine without dulling your glow in the slightest. It also doesn’t cling to make-up or look cakey throughout the day. I shouldn’t be surprised really, Bobbi Brown really knows what she’s doing.” – Chloe
Jones Road The Fragrance in Shower
“This is the brand’s first foray into fragrance, and it doesn’t disappoint. It’s exactly what you’d expect from Jones Road: light, clean and fresh – like you’ve just stepped out of the shower, hence the name. It has notes of neroli, orange blossom and sea spray and I can’t get enough.” – Lucy
Jones Road Gel Bronzer
“This brand-new gel bronzer is a must-try for summer. It’s lightweight and gives your skin a really natural-looking lit-from-within glow and warmth. I like to buff it into the skin with a fluffy brush over my foundation as it really recreates that post-holiday sun-kissed warmth. You can also add a couple of drops into your body moisturiser to help give your skin that summer glow. It’s brilliant.” – Chloe
Jones Road Just A Sec Eyeshadow in Linen
“This was the first product I tried, and when I swatched it on my hand I had instant flashbacks to the white glitter eyeshadow I wore throughout my teenage years. I was worried, but as soon as I applied it to my eyelids, I realised how wrong my initial impressions were. A sheer wash of colour, it’s easy to layer up on its own or apply on top of powder shadows for a multi-dimensional finish. It’s available in five other shades, too, from bronze to golden peach and pinks.” – Lucy
Jones Road The Face Pencil
“This is the product I was most intrigued by. The Face Pencil is a creamy concealer packaged in an easy-to-apply formula. It can be used to target blemishes and redness or to correct any pigmentation or dark circles. I applied it as a concealer to cover up a couple of breakouts I had and to help even out my skin tone – but you could also just apply exactly where it’s needed and forgo any other base products. Available in 25 shades, it’s also made with a clear base meaning there’ll be no chalky undertones.” – Lucy
Jones Road Miracle Balm
“When the weather is warm, these sorts of multi-use products are my favourite. Miracle Balm offers a glossy wash of colour for the eyes, cheeks and lips, and this one’s formulated with jojoba seed oil, argan oil and vitamin E – it’s instantly nourishing, seriously hydrating and just melts straight into skin.” – Holly
Jones Road What The Foundation
“The foundation that broke the internet, Jones Road’s What The Foundation is for people with dry or dehydrated skin, or for those who love a dewy finish. A little goes a very long way but the finish is a veil of lightweight coverage that doesn’t streak or patch. Like skin, just slightly plumper, brighter and more even.” – Lucy
Jones Road The Everything Brush
“A brush that does it all: the broad, firm bristles diffuse creamy products quickly and wonderfully. Use with foundation, highlighter or cream blusher and bronzer for best results.” – Hanna
Images: Jones Road; Ben Ritter
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