The brows that launched a beauty brand…

Influencer Jess Hunt launched the Instagram-famous beauty brand Refy in 2020, finally giving her 1.7 million Instagram followers exactly what they wanted: the secret to her enviable sculpted yet bushy brows. It’s safe to say our make-up routine has never been the same since.

The brand originally started with Brow Sculpt, which sold out instantly. In the four years since Refy launched, the brand has gone from being famous for its brow products to being the go-to for a glowing complexion and iconic lip liners that really do not budge. The launches have gone from strength to strength.

The make-up products are innovative and really do solve daily conundrums. Refy’s newest launch, the Blur Liner, is the perfect blend of blurry lipstick and easy-to-draw lip liner, and it’s not one to skip out on. It’s never been easier to achieve that ‘just bitten’ lip look.

From its stain-proof make-up bag (it’s wizardry, we tell you) to its limited edition pop-up exclusive homeware and accessories that have resulted in huge queues, it’s clear that Refy isn’t just stopping at make-up. Just after the brand celebrated its fourth birthday, Hunt joined us at Stylist Live 2024 to discuss the future of Refy, as well as her “fuckboy” attitude to business and the importance of setting work boundaries.

“I’m just running alongside Refy, trying to keep up with it”: co-founder Jess Hunt on her beauty life lessons and launching her brand