It’s fair to say that celebrity beauty brands are having a moment. From Selena Gomez’s Rare Beauty and Harry Styles’s Pleasing to Rihanna’s Fenty Beauty and Ariana Grande’s REM Beauty (to name just a few), A-listers are dipping their toes into the beauty sphere and bringing their fans new formulas in the process.

Also on that list is Lady Gaga. Now, while the brand originally launched a few years ago, it is now finally available on our shores – exclusively with Sephora – and we can’t wait to get our hands on it. The brand has enjoyed countless viral social media moments, thanks to its true innovations in beauty formulas and a legion of loyal customers who aren’t just fans of Lady Gaga (but who isn’t a fan of Lady Gaga?).

Here, we break down everything you’ll want to know before filling up your basket. 

So, let’s rewind. The brand originally launched in September 2019 under the moniker Haus Laboratories, and it was sold exclusively via Amazon at the time. While it boasted an extensive range of impressive formulas, the brand didn’t quite receive the hype it deserved on our shores when compared to other celebrity beauty brands. Then, in May 2022, it announced it was rebranding under the new name Haus Labs by Lady Gaga.

In an Instagram post, it called itself ‘a new brand reimagined: supercharged clean artistry make-up powered by innovation.’ It also added that it would give customers ‘high-tech + high-pigment + high-performance’ with no compromise on colour while also delivering skincare benefits. 

The new approach has been a huge hit and we’re pleased to say the brand is officially available in the UK, exclusively in Sephora’s Westfield White City store and online at sephora.co.uk. In true Gaga fashion, she teased the launch with a video of herself sipping on some tea and showcasing a glossy lip product that didn’t print onto her mug, may I add (more on this below, if you’re intrigued).

There are a few Haus Labs products that have gone viral on TikTok. For example, the glossy lip product Gaga used in her launch teaser is the Haus Labs Atomic Shake Lip Lacquer, which currently has over 14.9 millon views on the app. But there’s one that seems to reign supreme: the Triclone Skin Tech Foundation. Currently sitting on a casual 9 billion (not a typo) views, this foundation has become a viral sensation.

Available in a mammoth 51 shades, this serum-like foundation delivers medium coverage that is continuously praised for its ability to blend easily and leave skin appearing even and smooth while also feeling lightweight.

It was formulated in Korea and contains a staggering 20+ skincare ingredients, including the brand’s fermented arnica, to reduce redness, and an antioxidant-rich complex. Of course, it can be applied with a brush (the brand sells a great one, too), but it can also be blended into skin with your fingertips for a seamless finish. 

Finally, we can all get our hands on the much-hyped brand. Haus Labs is officially available to buy in the UK, exclusively in Sephora Westfield White City and online at sephora.co.uk. 

Images: Stylist; courtesy of brand