31 best mascaras 2023: including waterproof, lengthening, curling and defining options

Best mascara 2023

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31 best mascaras 2023: including waterproof, lengthening, curling and defining options

9 min read

Consider this to be a complete edit of the ultimate in beauty editor-approved mascaras. 


Mascaras are one of the most effective and universally loved products in any make-up kit. As beauty editors, it’s the one thing people are always asking us about. Of course, highlighters can help to perk up your complexion and lipsticks add a pop of colour to your look, but mascaras are one of the most transformative items around. 

Luckily, there’s an array of different mascara options to suit pretty much all needs and every type of lash. From formulas created specifically for sensitive eyes to more traditional desires, like mascaras that deliver super-long, fluttery volume, there really is something for everybody.

However, when you’re searching for your ideal mascara, there are a few things to consider. Think about the type of finish you want – do you prefer something more subtle or do you want a formula that’ll make your lashes a stand-out feature on your face? You should also look at the wand, as these make a huge difference to how a mascara applies to lashes. Consider the colour of the mascara, too. While a lot of people tend to opt for black out of habit, brown formulas are growing increasingly popular for a softer finish. Or maybe you like to make a statement with your lashes by using something with a bold colour.

Here, we round up our favourite mascaras of all time.

31 best mascaras and waterproof mascaras 2023


Beauty Pie Wrap Star Tubing Mascara (3)

Best long lasting mascara: Beauty Pie Wrap Star Tubing Mascara

Beauty Pie is struggling to keep this product in stock, so if you see it’s available, grab it while you can. Made in Korea, it uses clever ‘absolutube’ technology that works to coat every lash (which we can fully attest to) to add length and curl. Plus, it doesn’t smudge or flake no matter how warm (or rainy!) the weather is.

Shop Beauty Pie Wrap Star Tubing Mascara at Beauty Pie, £25 (£10 for members)

buy now

Chantecaille Longest Lash Faux Cils Mascara (1)

Best luxury mascara: Chantecaille Faux Cils Longest Lash Mascara

OK, this mascara may be expensive, but it’s worth it. Made in Italy, it’s formulated with lash peptide technology to help enhance natural lashes while you’re wearing it, plus the clever non-clumping brush means it glides from root to tip easily to create a soft-looking, feathered and volumised finish.

Shop Chantecaille Faux Cils Longest Lash Mascara at LookFantastic, £64

buy now

L’Oreal Paris Lash Paradise Moonlight Noir Mascara in Dark Brown

Best brown mascara: L’Oreal Paris Lash Paradise Moonlight Noir Mascara in Dark Brown

Sometimes you don’t have to spend a fortune on a brilliant mascara, and this from L’Oreal Paris is proof of that. Infused with nourishing castor oil, the dark brown pigment creates natural-looking definition perfect for every day wear.

Shop L’Oreal Paris Lash Paradise Moonlight Noir Mascara in Dark Brown at LookFantastic, £12.99

buy now

Jones Road The Mascara

Best mascara according to beauty editors: Jones Road The Mascara

Speak to any beauty editor and they’ll likely have around 700 good words to say about this mascara. Smooth, never-clumpy and supple enough to perfect after you apply, it won’t ever leave you panda-eyed at the end of a party.

Shop Jones Road The Mascara at Jones Road, £24

buy now

best mascara maybelline waterproof falsies

Best celebrity make-up artist approved mascara: Maybelline Volum' Express The Falsies Waterproof Mascara

Shared by celebrity make-up artist Alex Babsky (the genius behind so many of Florence Pugh, Simone Ashley, Jodie Comer and Nicola Coughlan’s most amazing looks), this sub-£9 mascara boasts extended staying power and helps condition and boost eyelash health thanks to added keratin. 

“So many to choose from, but I currently love this @maybelline Falsies Waterproof mascara that I’ve got one for most clients!” Babsky wrote on an Instagram Story, answering a question about his favourite drugstore product. 

Shop Maybelline Volum’ Express The Falsies Waterproof Mascara at Lookfantastic, £9.99

buy now

best mascara 2022

Best mascara for a natural flutter: Iconic London Enrich and Elevate Mascara

If you’re someone who’s partial to an eyelash extension – this is the mascara for you. Its formula is enriched with kind-to-lashes ingredients, giving your lashes some much needed TLC (that’s tender lash care, FYI). The formula enriches lashes with nourishing goodness with every application, ensuring your lashes look fluffy and full while reaping the benefits with every wear. 

Shop Iconic London Enrich and Elevate Mascara, £22

buy now

best mascara

Best mascara for dramatic lashes: YSL Lash Clash Extreme Volume Mascara

If drama is what you’re after, look no further. YSL has a great track record when it comes to mascara formulas, and thankfully, this one doesn’t disappoint. Promising a 200% increase in lash volume, this mega-mascara really does deliver. One coat gives lashes a feathery, fluttery look – but layer two or three coats and you’re in for major lift, curl and length.

Shop YSL Lash Clash Extreme Volume Mascara at Boots, £29

buy now

best mascara benefit bad gal bang

Best volumising waterproof mascara: Benefit BadGal Bang! Waterproof Volumising Mascara

Promising the same 36-hour volume as the OG formula, this waterproof version won’t weigh lashes down and won’t be ruined if you get caught in the rain. The innovative pitch-black formula layers easily and is delivered on a unique ‘slimpact’ brush that’s designed to coat every eyelash evenly. 

Shop Benefit BadGal Bang! Waterproof Volumising Mascara at Cult Beauty, £25.50

buy now

best mascara victoria beckham

Best mascara that's easy to remove: Victoria Beckham Beauty Future Lash Mascara

If you love mascara but hate removing it, then this is the product for you. The clever tubing mascara is removed simply with warm water. There’s no pulling or rubbing involved, simply gently ‘twiddle’ your lashes between your fingertips and watch as the formula melts away. It’s genius.   

Shop Victoria Beckham Beauty Future Lash Mascara at Cult Beauty, £29

buy now

bareminerals best mascara

Best kind-to-lashes volumising mascara: bareMinerals Maximist Volumizing Phyto-Fiber Mascara

Plant-based and cruelty-free, this clever mascara works to build maximum volume. A potent microalgae complex helps to fortify and nourish your lashes over time to leave them looking and feeling visibly thicker and denser with continued use. 

Shop bareMinerals Maximist Volumizing Phyto-Fiber Mascara at Cult Beauty, £23

buy now

best mascara Rimmel London thrill seeker

Best mascara for soft, feathery lashes: Rimmel London Thrill Seeker Mascara

This one from Rimmel London expertly lifts and lengthens – all while strengthening your lashes thanks to added nourishing panthenol. The result? Soft, full and fluttery lashes with a feathery effect. Dreamy. 

Shop Rimmel London Thrill Seeker Mascara at Superdrug, £10.99

buy now

Maybelline Lash Sensational Sky High Mascara

Best mascara for extreme length: Maybelline Lash Sensational Sky High Mascara

When Maybelline’s Sky High Mascara went viral on TikTok, the brand decided to bring its UK launch forward by three months. The bendy conical wand glides through lashes and extends them with its fibre-infused formula. It’s seriously impressive.

Shop Maybelline Lash Sensational Sky High Mascara at Boots, £11.99

buy now

Too Faced Better Than Sex Mascara

Best mascara for major volume lashes: Too Faced Better Than Sex Mascara

When we asked Stylist’s mascara queen about her favourite mascara, this one came up tops. It’s enriched with polymers and collagen to plump up lashes for a dramatic, fluttery finish.

Shop Too Faced Better Than Sex Mascara at LookFantastic, £25

buy now

Mac Stack mascara

Best mascara for stackable volume: Mac Stack Mascara

Mac has ensured that bolder-than-ever eyelashes are back on the map thanks to its brand-new MACStack mascara. The formula is continuously buildable (seriously – you can apply 10+ layers without clumping) and it will stack on infinite layers of volume and length. Available with two different brushes – opt for The Mega Brush if you want instant volume or go for The Micro Brush if your lashes are naturally short and you’re after ultra-precise and controlled application.

Shop Mac Stack Mascara at Next, £26

buy now

Glossier lash slick mascara

Best mascara for a natural finish: Glossier Lash Slick

If you’re a fan of no-make-up make-up, this is the mascara for you. The weightless formula has tiny fibers that coat lashes for subtle definition while still looking natural – plus, it’s easy to remove, no tugging required.

Shop Glossier Lash Slick at Glossier, £18

buy now

Milk Makeup Kush Waterproof Mascara

Best lengthening waterproof mascara: Milk Makeup Kush Waterproof Mascara

When Milk Makeup released its original Kush Mascara, it became an instant hit so it made sense when they launched a waterproof version – and we’re so glad they did. It contains plant-derived oil instead of beeswax (making it 100% vegan) and the cone-shaped wand prevents clumping.

Shop Milk Makeup Kush Waterproof Mascara at Cult Beauty, £26

buy now

Hourglass Unlocked Instant Extensions Mascara

Best tubing mascara: Hourglass Unlocked Instant Extensions Mascara

Taking off make-up at the end of the day can be incredible satisfying but mascara? Not so much – especially when it requires tugging at the delicate eye area. Which is why tubing mascaras are so great. Hourglass’ Unlocked Instant Extensions Mascara gives a false lash-effect finish and comes off easily with warm water.

Shop Hourglass Unlocked Instant Extensions Mascara at Cult Beauty, £30

buy now

La Roche-Posay Toleriane Extension Mascara

Best mascara for sensitive eyes: La Roche-Posay Toleriane Extension Mascara

If you struggle to find a mascara suited to sensitive eyes or contact lenses, give this one a go. La Roche-Posay, a brand known for its gentle skincare products, has created a mascara formulated with polymers that protect lashes against external aggressors.

Shop La Roche-Posay Toleriane Extension Mascara at lookfantastic, £19

buy now

Bobbi Brown Smokey Eye Mascara

Best mascara for dark eye make-up: Bobbi Brown Smokey Eye Mascara

Dark eye make-up can look incredible but many mascaras tend to get lost in the eye look. So, Bobbi Brown created a kohl-black formula that stands out, even against the deepest, smokiest eye.

Shop Bobbi Brown Smokey Eye Mascara at lookfantastic, £28.50

buy now

best mascara 2022

Best mascara for a professional lash look: Milk Makeup Rise Mascara

With a blacker-than-black formula, Rise Mascara lifts and defines lashes for gravity-defying blinkers that still look thick and full of flutter. The cleverly curved brush helps to hug every single eyelash, coating every last lash hair, resulting in locked-in, gravity-defying lift and volume.

Shop Milk Makeup Rise Mascara at Cult Beauty, £26

buy now

Kevyn Aucoin The Volume Mascara

Best mascara for volume: Kevyn Aucoin The Volume Mascara

As its name alludes, this Kevyn Aucoin mascara has volumising polymers and ultra-dark pigments to give lashes volume. There’s a reason it’s one of the brand’s bestselling products and why it’s found in the kits of make-up artists around the world.

Shop Kevyn Aucoin The Volume Mascara at lookfantastic, £32.40

buy now

Benefit Roller Lash Curling Mascara

Best mascara for curling lashes: Benefit Roller Lash Curling Mascara

This bestselling mascara has a ‘hook and roll’ wand that was specially created to grab, separate and lift every lash, making it easier to sweep them into the perfect curl.

Shop Benefit Roller Lash Curling Mascara at LookFantastic, £25.50

buy now

Shiseido ControlledChaos MascaraInk

Best coloured mascara: Shiseido ControlledChaos MascaraInk

Thanks to face masks, more of us are focusing on our eye make-up. If you’re looking to mix it up, why not try a coloured mascara? Shiseido’s ControlledChaos comes in three shades (cobalt blue, emerald green and amethyst purple) that are all incredibly wearable, making it the perfect option to give coloured mascara a whirl.

Shop Shiseido ControlledChaos MascaraInk at LookFantastic, £29

buy now

Chanel Le Volume Revolution de Chanel Extreme Volume Mascara

Best mascara for defined lashes: Chanel Le Volume Révolution de Chanel Extreme Volume Mascara

When this Chanel mascara launched in 2018, it made waves across the beauty industry due to its revolutionary brush. The wand is 3D-printed to help make sure the bristles pick up the right amount of mascara. Genius.

Shop Chanel Le Volume Révolution de Chanel Extreme Volume Mascara at Boots, £31

buy now

Essence Lash Princess False Lash Effect Mascara

Best affordable mascara: Essence Lash Princess False Lash Effect Mascara

Essence’s mascaras are proof that you don’t have to spend a lot on products for good quality. This cult mascara has a cone-shaped brush that gives lashes length, volume and serious definition.

Shop Essence Lash Princess False Lash Effect Mascara at Amazon, £4.49

buy now

Cle de Peau Beaute Perfect Lash Mascara

Best black mascara: Clé de Peau Beauté Perfect Lash Mascara

You may have noticed that a lot of mascaras can leave lashes looking a bit grey – but not this one. The deep black formula is seriously pigmented.

Shop Clé de Peau Beauté Perfect Lash Mascara at Harrods, £46

buy now

L'Oréal Paris Paradise Castor Oil Enriched Mascara

Best lash-conditioning mascara: L'Oréal Paris Paradise Castor Oil Enriched Mascara

If you like wearing mascara but have weak, brittle lashes, look for a formula that contains beneficial ingredients. This L’Oreal Paris formula is developed with castor and rose oils to nourish lashes.

Shop L’Oréal Paris Paradise Castor Oil Enriched Mascara at LookFantastic, £12.99

buy now

Pillow Talk Push Up Lashes Mascara

Best mascara for long-lasting hold: Charlotte Tilbury Pillow Talk Push Up Lashes! Mascara

A true eye-opener, this Charlotte Tilbury mascara sweeps your lashes into a dramatic curl and keeps them there all day long. Use the clever paddle-style wand to load the formula onto your lashes. Then, use the bristle side of the brush to sweep the mascara through from root to tip.

Shop Charlotte Tilbury Pillow Talk Push Up Lashes! Mascara at Cult Beauty, £26

buy now

best mascara

Best mascara according to the internet: Maybelline Colossal Curl Bounce Mascara

With over 195 million views on TikTok, this mascara is easily the most viral mascara launch of the year. Why? Because it lengthens, lifts and volumises lashes like a dream. The wand is nice and bendy, meaning it’s easy to wiggle into the root of the lashes and those trickier areas in the corners of your eye. 

Shop Maybelline Colossal Curl Bounce Mascara at Boots, £11.99

buy now

best mascara rimmel london

Best mascara for a false lash effect: Rimmel London Wonder'Extension Mascara

It’s no secret that Rimmel London does great mascaras and its newest launch doesn’t disappoint. Wonder Extension gives the effect of long, fluffy lashes that extend way beyond the tips of your lashes. A must for anyone wanting a false lash effect. 

Shop Rimmel London Wonder’Extension Mascara at Boots, £10.99

buy now

best mascara 2022

Best vegan mascara formula: Urban Decay Wild Lash Mascara

Perfect for animal-lovers out there, Urban Decay’s brand new vegan formula mascara is packed with nourishing ingredients like avocado and sunflower oil, to keep your lashes feeling soft, fluffy and full. The unique, leaf-shaped brush is designed to grab, scoop and separate every individual lash from root to tip, providing lasting, buildable volume to your lashes. 

Shop Urban Decay Wild Lash Mascara at Boots, £25

buy now


Images: courtesy of brands

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