According to Pinterest Predicts 2025 trends, 2025 is set to be the year of the make-up mood ring. “Gen Z and boomers are driving this high hue look that’s all about homing in on a colour aesthetic and flaunting it from chin to cheek.”

“We expect to see people be more expressive with their make-up in 2025,” says Sydney Stanback, global head of trends and insights at Pinterest. “That’s what ‘aura beauty’ is all about – people will find a colour that most reflects their own aura and harness its power to express their individuality.” Searches for ‘full-colour make-up eyes’ and ‘purple blush make-up’ are both up (365% and 30% respectively) – it’s “a hyper-personal and fun approach to beauty”, says Stanback.

From ‘aura beauty’ to ‘sea witchery’: these are the make-up trends set to be huge in 2025