NEW FOCUS

Reflective skin needs little to beautify it, but a swipe of colour in an unexpected place – like the area to the side of the eyes above the cheekbones – adds interest. “In some ways, it’s the latest incarnation of highlighter but taking its cues from punk, by being more painterly and less applied,” says Lisa Eldridge. This swipe of light draws attention to eyes and cheekbones – even on fair skins – by adding a bold ethereal hue to the skin. It’s a directional look in one swipe.

SHOP THE LOOK

Lancôme Advanced Génifique Sérum, £59; Lancôme Teint Idole Ultra Wear Custom Glow Drops in Golden Glow, £26 ; Smashbox Camera Ready BB Cream SPF 35, £27 ; NYX Professional Make-up Eyeshadow Base in White, £6  

BOLD BLOCKING

Traditionally we mattify and pat down any shine in the T-zone, but keeping it in, or even adding to it, can add an illusion of ‘brightness’ to the eye area by drawing light towards it. Plus it makes the ideal base for a punchy shadow shade in a cream formula. Use a shadow texture that mimics the sheen of the skin, then a light slick of brow gel to add the subtlest definition. The ultimate skinfocused beauty look.

SHOP THE LOOK

Maybelline Color Tattoo 24hr Cream Eyeshadow in Turquoise Forever, £5.99; Lancôme Teint Idole Ultra Wear Custom Glow Drops in Champagne Glow, £26; Urban Decay All Nighter Foundation in 1.5, £29; Lancôme L’Absolu Rouge La Base Rôsy, £25.50; Benefit 24-hr Brow Setter, £20  

LUMINOUS GLOW

The trend for smooth, waterdrenched complexions, known as ‘glass skin’ in South Korea is fast becoming mainstream. “Hyperemphasised sheeny skin reflects the advances in skincare and cosmetic science coming out of Seoul, in particular. Texture is a major focus and wet-look, luminous skin is really desirable,” Eldridge says. The key is to use a moisturiser with glycerine and to massage the face upwards with your index fingers to stimulate circulation for a brighter complexion. Finish with a little extra of the product daubed onto the cheekbones and cupid’s bow for natural highlights.

SHOP THE LOOK

Lancôme Hydra Zen Anti-Stress Serum-in-Mask, £45      

EXPRESS YOURSELF

This season, individuality, fun and self-expression reign, showing that when we cast away make-up ‘rules’, a new world appears. Using your own skin to create a ‘negative space’ lets it become the focal point – the colour is secondary. A slick of bold eyeliner draws attention to the eye and emphasises the skin’s texture. Use a pencil in the cut-crease between your lid and brow bone for a similar effect.

SHOP THE LOOK

Lancôme Teint Idole Ultra Wear SPF15 Foundation, £32; Lancôme Teint Idole Ultra Wear Camouflage High Coverage Concealer, £23.50; Buxom Full-On Lip Cream in Kir Royale, £15; Nuxe Ultra-Nourishing Lip Balm Rêve de Miel, £10; Mac Chromagraphic Pencil in Hi-Def Cyan, £14.50      

SHINE ON

Glossy eyelids are the ultimate accoutrement to hyper-real skin – enhance them with naturally-derived lip balm or eye gloss. Pair with neon, glossy orange-red lips, which Eldridge created with multiple layers of lipstick gently layered and adorned with fluorescent gloss for mirror shine. The key, she says, is to apply a coloured gloss over matte lipstick to add depth and keep the shade megawatt-bright.

Lancôme Teint Idole Ultra Wear SPF15 Foundation, £32; Lancôme L’Absolu Rouge Lipstick in 132 Caprice, £25.50; Mac Studio Eye Gloss in Pearl Varnish, £16; Glossier Boy Brow in Blond, £14; Kiko 3D Hydra Lipgloss in Fire Red, £7.90    

Lancôme Teint Idole Ultra Wear Foundation in 17, £32

This wonder foundation enhances the texture of your skin, without masking it.

Buxom Full-On Lip Cream in Kir Royale, £15

The balm-gloss hybrid gives the perfect glasslike tint.

NYX Professional Make-up Eyeshadow Base in White, £6

The ultimate white highlighter base, hands down.

Mac Chromagraphic Pencil in Hi-Def Cyan, £14.50

Mac’s bright blue hue contrasts brilliantly against bare skin.

Nuxe Ultra-Nourishing Lip Balm Rêve de Miel, £10

This conditions lips beautifully and can be used as a sleek skin highlighter.

Lancôme Custom Drops Liquid Highlighter in Golden Glow, £26

Deliciously luminous, it can used on bare skin or over foundation.

Glossier Boy Brow in Blond, £14

Glossier’s hero brow tamer adds depth and hold.

Maybelline Color Tattoo 24hr Cream Eyeshadow in Turquoise Forever, £5.99

The cult classic Color Tattoo is creamy colour-blocking perfection.

Lancôme Hydra Zen Anti-Stress Serum-in-Mask, £45

This skin saviour quenches and replenishes with moisture.

Lancôme L’Absolu Rouge Lipstick in 132 Caprice, £25.55

Just one swipe adds glossy colour minus the stickiness.

Beauty Direction: Joanna McGarry 

Photography: Baard Lunde 

Make-Up: Lisa Eldridge Using Lancôme Make-Up And Skincare

 Hair: David Wadlow At Premier 

Nails: Robbie Tomkin At Premier 

Models: Betty Adewole At IMG, Fanny Francois At IMG 

Shot At Big Sky Studios