While it might feel like there’s a new hair colour trend doing the rounds every few weeks, honey butter blonde is one worth knowing about. With 17.9 million posts for #HoneyButterBlonde on TikTok, the viral hair colour trend is only growing in popularity. 

“This hair colour showcases expensive blonde tones with rich, creamy, buttery and glowing honey hues,” explains Laura Elliot, head stylist at hair care specialists Neäl & Wølf. “It’s the perfect shade for summer as it’s fresh, golden and bright.”

Rather than one recognisable shade, honey butter blonde refers to the golden and warm tones within a whole spectrum of blonde hair shades, making it a natural-looking and timeless hue. Unlike fleeting trends that often demand drastic changes and high maintenance root touch-ups, this is all about embracing its multi-tonal nature, meaning it can be tailored to complement pretty much every skin tone and hair type.

To achieve the look, ask your stylist for highlights tailored to your base colour, which will help create a multi-dimensional effect. “For those with medium or dark skin tones and olive undertones, this colour with red and coppery tones will enhance the warmth in your complexion, leaving you with an overall brighter look,” suggests Elliot. 

Want to try out honey butter blonde for yourself? Here are some tips to keep in mind.

Consult a professional

Given the multi-dimensional nature of this colour, it’s best to visit a professional stylist who can tailor the shade to your skin tone and hair type. This isn’t a hair colour to DIY.

Maintenance is key

To keep your honey butter blonde looking vibrant, invest in quality haircare products that cater to coloured hair. Regular toning treatments and hydrating masks will keep your locks looking fresh and healthy. “To keep your honey blonde hair looking fresh throughout the summer, invest in a high-quality purple shampoo,” suggests Elliot. “Use it every two weeks to maintain the colour vibrancy and prevent unwanted brassy tones – but to avoid any overexposure which could result in a dull, ashy, or even purple hue.”

Embrace the grow-out 

One of the perks of this colour is its graceful grow-out phase. As your roots come in, the blend of tones helps maintain a natural balayage effect – it can be a great low-maintenance way of going blonde.

Images: Getty