Perhaps indecipherable to the untrained eye, there are some subtle differences in cutting and styling that make the midi bob a different entity from its bob cousins:

“The midi bob has a chunky heaviness on the ends that shows off the neck but is long enough to tie up,” explains Nother. “Because of the slightly longer length, it sits beautifully on both blow-dried and air-dried hair. It’s a tad longer than a 90s bob, which means you can throw your hair up on a hot day and have some beautiful Bardot-esque tendrils of hair frame your face. It also looks fantastic casually thrown to either side with a bit of dry shampoo or mousse.”

The TikTok-trending 'midi bob' is long, shaggy and needs no time to settle in post-cut