When you want a strong hold as well as a high-shine finish, gels are your friend. Sultan’s top tip is to make sure your curls are well moisturised with a leave-in conditioner before you add gel, which will help keep flyaways at bay and make the whole look polished.

“Gel works incredibly well on curlier hair because it provides the weight the hair needs to be held down,” says Sultan. Aveda’s new gel is formulated especially for curls and coils and works to smooth hair and also protect from humidity, so a rogue curl is less likely to escape 10 minutes after you leave the house.

“Don’t be afraid to use plenty of product because it is needed for these sort of styles,” says Sultan. “But add it in stages rather than all at once, and use a pin-tail comb to perfect and distribute the product.”

How to style the slicked-back hair look – with any hair type