Fed up with your colour fading? These are the 9 best shampoos to help lock in your shade

shampoo for coloured hair

Credit: Courtesy of brands

Hair


Fed up with your colour fading? These are the 9 best shampoos to help lock in your shade

By Charlotte Bitmead

4 months ago

All products on this page have been selected by the editorial team, however Stylist may make commission on some products purchased through affiliate links in this article

4 min read

Thanks to these hard-working protective shampoos, you can now keep your hair colour vibrant for longer. Here’s our round-up of the best colour-saving shampoos. 


There’s nothing like a fresh colour as you step out of the hairdresser. But if, like me, you find your hair colour starts to dull after just a handful of washes, it’s time to take action. Help spread out those colour appointments with a hard-working colour-protecting shampoo.

Whether your shade is blonde, brunette or pastel, there’s a formula out there that will help you to lock in your colour for longer.

How to keep your hair colour vibrant for longer

When looking for a colour-safe formula, it’s important to note whether there are sulphates involved, as these can strip vibrancy from your colour. Essential oils, such as rosemary or mint, are also a no-go as they can alter your shade and make it appear darker.

As with skincare, alcohol is often drying and can even lift your colour, so it’s important to keep an eye out for that too. Products that claim to ‘purify’ may be good at revitalising greasy scalps but they can have a knock-on effect on your colour and be too harsh, causing colour to fade faster. The key here is to nourish, not to strip the hair.

It’s not entirely down to the products either. It stands to reason that the more frequently you wash your hair, the faster the colour will fade. Turning down the temperature in your shower will also work wonders: hot water opens up the hair cuticle, leaving your hair colour more likely to wash out. Colder water does the opposite and seals the cuticle, leaving your shade protected and your hair looking glossier.

Heated hair tools will also cut your hair dye’s lifespan, so always use a heat protector before styling. Even better, let your hair do its thing by air-drying.

Now that we’ve got the basics down, here are the best colour-protecting shampoos to help boost vibrancy and keep your shade shinier for longer. 

Best shampoos to prevent colour fading 

Maria Nila Luminous Colour Shampoo

Maria Nila Luminous Colour Shampoo

Maria Nila’s ‘colour guard complex’ reduces the colour fade that’s caused by everything from excessive washing to heat styling to free radical damage. 

You’re left with softer strands that smell of a fruity blend of blackberry and peach. 

Shop Maria Nila Luminous Colour Shampoo at Liberty, £23

buy now

Adwoa Beauty Blue Tansy Clarifying Gel Shampoo

Adwoa Beauty Blue Tansy Clarifying Gel Shampoo

Ideal for curly, coily or wavy hair, this clarifying shampoo is unlike many deep-cleansing ones out there, achieving a thorough enough scalp clean without leaving your strands feeling stripped. 

It features no sulphates, mineral oils or parabens and instead contains blue tansy flower oil, which restores hydration as jojoba oil protects against breakages and brittle ends. 

Shop Adwoa Beauty Blue Tansy Clarifying Gel Shampoo at Sephora UK, £27

BUY NOW

Aveda Color Control Shampoo

Aveda Color Control Shampoo

This vegan formula aims to reduce colour fade, thanks to a blend of nourishing apricot oil and bio-fermented arginine designed to promote shine. 

Not only does this mean hair smells divine, but it also claims to offer up to eight weeks of colour protection. 

Shop Aveda Color Control Shampoo at Sephora UK, £26

BUY NOW

Curlsmith Vivid Tones Vibrancy Shampoo

Curlsmith Vivid Tones Vibrancy Shampoo

Designed with all curl types in mind, this protein-free curl-friendly shampoo uses citric acid and pineapple extracts to restore hair shades back to their former glory and prevent your colour from dulling. 

Shop Curlsmith Vivid Tones Vibrancy Shampoo at LookFantastic, £22

buy now

L'Oreal Paris Elvive Colour Protect Shampoo for Coloured or Highlighted Hair

L'Oreal Paris Elvive Colour Protect Shampoo for Coloured or Highlighted Hair

Promising to keep colour and highlights locked in for up to 10 weeks, this uses UVA and UVB filters to stop environmental aggressors from dulling your shade. Plus, the shine and bounce that’s left behind after washing is undeniable. 

Shop L’Oreal Paris Elvive Colour Protect Shampoo for Coloured or Highlighted Hair at Boots, £2.25

buy now

Kérastase Chroma Absolu Bain Riche Chroma Respect Shampoo

Kérastase Chroma Absolu Bain Riche Chroma Respect Shampoo

Colouring your hair leaves it more susceptible to damage. This rich shampoo aims to knock that on the head, thanks to the fortifying and hydrating amino acid, glycerin and hyaluronic acid blend. 

If that wasn’t enough, alpha-hydroxylated acid is added into the mix to help cleanse scalps of any grime.

Shop Kérastase Chroma Absolu Bain Riche Chroma Respect Shampoo at LookFantastic, £28.25

buy now

L'Oréal Professionnel Serie Expert Vitamino Colour Shampoo For Coloured Hair

L'Oréal Professionnel Serie Expert Vitamino Colour Shampoo For Coloured Hair

Taking a two-pronged approach to upping your hair game, this claims to keep shades vibrant for up to eight weeks, while leaving you with mirror-like shine so your colour appears brighter. A match made in hair heaven. 

Shop L’Oréal Professionnel Serie Expert Vitamino Colour Shampoo For Coloured Hair at Boots, £16.50

buy now

Drybar Liquid Glass Smoothing Shampoo

Drybar Liquid Glass Smoothing Shampoo

A saviour for stressed-out strands, this sulphate-free shampoo features a shine-boosting blend of vegan keratin, neroli oil and rich murumuru butter to keep flyaways to a minimum and leave you with a glossy finish. 

Shop Drybar Liquid Glass Smoothing Shampoo at Cult Beauty, £25 

buy now

Shu Uemura Color Lustre Colour Protecting Shampoo For Coloured Hair

Shu Uemura Color Lustre Colour Protecting Shampoo For Coloured Hair

Featuring our favourite brightening skin ingredient, niacinamide, this lightweight shampoo aims to prevent colour fade for up to 12 washes, while salicylic acid and sake kasu extract provide an effective cleanse to refresh scalps. 

Shop Shu Uemura Color Lustre Colour Protecting Shampoo For Coloured Hair at Boots, £38.20

buy now

Images: courtesy of brands

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