As seen on everyone from Gwyneth Paltrow to Poppy Delevigne and Sydney Sweeney, nepo blonde is so-called because it’s a “high class shade for those born into wealth,” says Smith. But don’t worry, you don’t actually have to be a nepo baby to have it. “It showcases a true clarity of blonde, and it skips intense toners and purple shampoos,” says Smith. “This sort of shade is bright and clean and finely woven, creating a blonde canvas that is subtly multi-tonal while being much brighter than the natural base colour.”

Things to know: “Who’d have thought that classic foil highlights would make such a comeback? But that’s exactly what this shade requires to achieve the clarity and brightness that makes this colour ‘nepo’,” says Smith. “Ask for a full head of finely woven highlights that’ll achieve brightness and can be combined with a (very subtle) shadow root. Avoid toners and work on getting the perfect clean lift.”

Lizzo, Cardi B and Shakira are just three of the people working the new bronde shades. “It’s the perfect way to tone down a summer of Barbie blonde, or if your brunette tones have lightened or become sunkissed on a summer holiday,” says Smith. “It requires cleverly placed high and low lights woven throughout the hair to create an overall look of bronde – the perfect midpoint between brown and blonde.” 

It’s a great choice for anyone curious about going lighter but who doesn’t want to fully commit, or for those who’re already blonde and want to tentatively begin the process of becoming a brunette.

Things to know: “Have your colourist add to existing tones – whether that’s lighter or darker shades depending on your starting point, taking care to get an even result throughout with subtle multi-tones and dimension,” advises Smith. 

If you’re sick of Barbie-everything, chances are you’re not alone – and of course there is a hair colour to help you rebel against the bright blonde hues that we’ve been inundated with lately. “Many of our celebrity tastemakers – including Lily James and Camilla Cabello – have opted for deeper, glossier, muted tones of late, and this more sultry, understated style truly is the opposite of the loudness that Barbie blonde offers,” says Smith.

Things to know: “As colourists, we can often find that those who suit one end of the colour spectrum can often also suit the other,” says Smith. “So if you prefer platinum blonde over bronde or caramel tones, you may look great as a deeper, inkier brunette – but it’s a big commitment to make. Always ask for advice from an experienced colourist, and don’t forget to consider the role your eyebrows play. Plus it’s always good to be open to tweaking your make-up and wardrobe choices if needed, too.”

Inspired by Hailey Bieber and Beyoncé, money pieces are nothing new – but the ‘old money’ element focuses on a softer, more blended look. “It brightens from above the temples rather than in a statement-making strip across the front. It’s quieter and more refined, and it grows out softly,” says Smith.

Things to know: Less is always more with money pieces, and this one focuses on quality and not quantity. “Have your colourist add carefully placed highlights that blend seamlessly around the hairline, fading gently into the body of your hair – and avoid having a solid section if you can,” explains Smith. 

It’s clear that copper is going absolutely nowhere any time soon, and we’ve seen a natural progression from soft shades into stronger ones. “More acidic tones of candy, rose and cherry are being incorporated into copper hair for the bold amongst us,” says Smith. “I think this will grow even more as we head into autumn and then into the festive season.”

Things to know: “Deeper olive and tan skin tones suit what we call ‘cooler’ red shades the best. Take note though; this is not a naturally occurring shade, and so it works best on those who aren’t afraid to make a statement with fashion and make-up choices in order to pull the whole look together,” says Smith.