The Alexa Chung bob really is one of those haircuts that defined an era. Created by her long-time hairdresser George Northwood, the style is a soft, layered bob that falls somewhere between the jawline and collarbone. It’s not a sharp, structured cut but rather one that embraces natural texture and movement.

“Alexa has played with many iterations of a bob over the years,” says Northwood. “We started off with an average-length bob with a grown-out fringe, and over time, we started to cut more and more off. It then evolved into a super-short and chunky chin-grazing bob. After growing that out, we moved to a shag iteration, which was shorter at the front with feathering around the face.”

The shaggy layers frame the face, allowing it to look flattering on most face shapes, while the slightly undone finish gives it that effortless texture.

Here’s why the Alexa Chung bob is the ultimate cool-girl hairstyle