Glossier unveiled its newest product at the 90th Academy Awards, debuting its new Lidstar eye glow, available in six shimmery shades. 

The brand first gave fans a glimpse of Lidstar on Instagram in January, when Beyoncé wore the product to the 2018 Grammy Awards. The brand captioned their post: ‘Beyoncé wears ___ in ___ (coming soon)’. 

The singer also wore the Perfecting Skin Tint, Body Hero Daily Perfecting Cream and Boy Brow at the awards show. 

Details on the new launch were kept under wraps until a few hours before the Oscars, when Glossier teased the new eye glows with an Instagram video swatching the colours – as well as a reminder to look out for them at the upcoming ceremony. 

With a shade range including sheer pink, lilac, smoky green, copper red and blueish opalescent glimmers, there’s a Lidstar colour for every skintone. Using the Oscars red carpet as its billboard, stars such as best directer nominee Greta Grewig, best supporting actress winner Allison Janney, Salma Hayek, Tiffany Haddish, Maya Rudolph and Tracee Ellis Ross showcased the new product and the many ways of wearing it.

The creamy formula is described by Glossier as “less shadow, more glow” and is applied using a doe-foot applicator for precision.

Greta Gerwig, only the fifth woman ever to be nominated for best director (for her debut film Lady Bird), paired a bold lip with a dramatic eye. Make-up artist Jenn Streicher created an old Hollywood glamour look that was still fresh and modern by applying Lidstar in three shades: the iridescent pink Moon all over the eye, Slip to the outer corners and Cub along the lash line using a thin brush.

I, Tonya star Allison Janney’s winning look was created by make-up artist Collier Strong, who blended together Lidstar in Moon and Fawn (a cool, smoky taupe) for a defined, dramatic eye.

Make-up artist Dionne Wynn used Lidstar in Herb on the inner corner of the eyes for Tiffany Haddish’s regal look. 

Haddish wore a traditional Eritrean dress and headpiece to honour her late father, and so Wynn kept her make-up look sultry but not overpowering.

Matthew VanLeeuwen used Lidstar in Slip, a sheer, baby pink infused with a golden highlight, on the center of Salma Hayek’s lids for a luminous glow. 

He finished the sultry look with a vampy, deep purple lip.

Molly R Stern used Lidstar in Fawn across Maya Rudolph’s eyes for glossy, slightly wet-look lids.

Make-up artists took advantage of the multi-purpose product, some choosing to highlight the inner corner of the eyes and lids for a subtle hint of colour. 

Enriched with ultra fine reflective pearls and Softlock technology, the formula locks onto lids for 12 hours without creasing, fading or smudging.

Lidstar is available to buy via glossier.com now for £15.  

See the rest of Stylist’s Oscars 2018 coverage here. 

Images: Rex Features