Back in 2016 Dyson ventured into the world of beauty and launched a game changing hairdryer. Now, two and a half years later and following in the success, the brand has just unveiled its second product.

The Dyson Airwrap, which was launched tonight in New York, has been six years in development. It’s had £24m worth of research and development investment and there has been a casual 230 engineers and scientists working on it.

The tool, which is designed to be used on wet hair, helps to achieve voluminous curls, natural waves and smooth blow-dry finishes and is the first tool of its kind. 

The Dyson team used a digital motor to create a phenomenon known as a Coanda effect, which – not to get too scientific – “occurs when a high-speed jet of air flows across a surface, and, due to differences in pressure, the air flow attaches itself to the surface. This then attracts, wraps and curls hair around the barrel.”

Using that knowledge, Dyson’s team of aerodynamists found a way to style hair using only air and heat.

Speaking about the Airwrap, founder & chairman James Dyson said, “We have been obsessively manipulating airflow for more than 25 years. It is one of our core areas of expertise. Harnessing the power of Dyson’s digital motor we have engineered a unique styling tool which prevents extreme heat damage when styling. I’m immensely proud of what our engineers have achieved.” 

Like its hairdryer sister, Airwrap has intelligent heat control that measures the temperature of hair up to 40 times every second, helping to ensure hair isn’t ever exposed to extreme heat.

The styler comes in three variants, each of which features attachments designed with different hair types and looks in mind. In short, there’s definitely something to suit everybody.

Dyson Airwrap is £399.99 and is available to buy now. 

Images: courtesy of Dyson