‘Double shampoo’ is trending – here’s what a celebrity hairdresser really thinks of the hair wash method

‘Double shampoo’ is trending – here’s what a celebrity hairdresser really thinks of the hair wash method

Credit: Courtesy of brands

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‘Double shampoo’ is trending – here’s what a celebrity hairdresser really thinks of the hair wash method

By Chloe Burcham

10 months ago

All products on this page have been selected by the editorial team, however Stylist may make commission on some products purchased through affiliate links in this article

4 min read

Double shampooing promises a longer-lasting clean. But does it really work?


If you find your hair gets greasy or weighed down quickly, you might’ve heard about the ‘double shampoo’ technique. While it’s not a new method of washing your hair (your hairdresser has likely been double shampooing your hair for years), the technique is currently gaining traction on social media as influencers share its benefits for giving your hair a weightless, super-clean feel.  

But does it really make a difference or does it strip away the natural oils in your hair? We asked celebrity hairdresser Sam McKnight MBE for his thoughts on double shampooing and round up some of the best products to do it with below.

“The health and condition of your hair starts with cleansing and conditioning,” explains McKnight. “The right care will support your hair and your long-term scalp health. Instead of washing your hair on autopilot, invest a little extra time to get your hair cleansing ritual right for healthy, strong and shiny hair.

Cleansing twice ensures your hair is thoroughly free of product build-up, oil, pollution, sweat and other impurities. The first cleanse will remove all the above superficially and the second cleanse will deliver the shampoo benefits.” 

Should you double shampoo every time you wash your hair?

“Not necessarily,” says McKnight. “It depends on how often you wash and the condition your hair is currently in. If you washed your hair the day before and haven’t used any products or exercised heavily, one cleanse is enough.

If it’s been a few days, you live in a city with pollution or you’ve used a few different hair products, a double cleanse should be your go-to. Think of it just like a make-up and skincare double cleanse.”

Should you use the same shampoo for both washes?

“You may absolutely use the same one. If you have heavy product build-up, use a more detoxifying shampoo first and select a more benefit-led shampoo for your second. So if you are after volume, prioritise your volumising care on the second cleanse.” 

Are there any benefits to using two different shampoos?

“It could be more cost-effective [to use a cheaper shampoo for your first cleanse] if you are simply removing product build-up for the first cleanse,” explains McKnight. “Although it’s worth considering your scalp microbiome and choose an option that is kind to your scalp and supports its long-term health.” 

Should you always follow up with conditioner?

“Yes! Whether you choose a rinse-out or leave-in – or even a light mist – a conditioner is formulated to deliver moisture through your hair and keep it healthy and shiny. Avoid your roots, draw your hair into a mid-height ponytail and apply only from the base of the ponytail down to the ends.” 


Best formulas for double shampooing your hair

Whether you use the same shampoo to double cleanse or mix up your formulas, shop our beauty team’s favourite shampoos below…

double-shampoo-hair-benefits

Hair by Sam McKnight Rich Cleanse Shampoo

Rich in protein and minerals, this gentle shampoo works to hydrate and repair damaged hair from the very first wash. Designed to help to improve hair and scalp health, it also works to improve hair elasticity thanks to a quinoa protein and amino acid complex.

Shop Hair by Sam McKnight Rich Cleanse Shampoo at Space NK, £28

buy now

double-shampoo-hair-benefits

Larry King Haircare Social Life Shampoo

Your go-to for soft and glossy locks with serious volume, this clever formula is bolstered with wheat protein to provide intense moisture, shine and a little extra grip for styling. Perfect for defining curly hair or smoothing straight locks, it leaves your hair shiny, full and seriously clean-feeling. 

Shop Larry King Haircare Social Life Shampoo at Cult Beauty, £18

buy now

double-shampoo-hair-benefits

Hair by Sam McKnight Cool Girl Volume Cleanse Shampoo

Perfect for finer hair that’s in need of a little lift, this gentle shampoo cares for the scalp as well as the hair. It works to sweep away any excess oils without leaving any feeling of dryness with its thickening formula that boosts and refreshes locks.

Shop Hair by Sam McKnight Cool Girl Volume Cleanse Shampoo at Space NK, £28

buy now

double-shampoo-hair-benefits

Redken Acidic Colour Gloss Sulphate-Free Shampoo

Specifically developed for colour-treated hair, this shampoo uses innovative technology to protect hair from potential dulling agents, such as pollution and heat. Citric acid clarifies from root to tip – bringing back the freshness of your colour and leaving hair seriously shiny. 

Shop Redken Acidic Colour Gloss Sulphate-Free Shampoo at Lookfantastic, £25.70

buy now

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Umberto Giannini Frizz Fix Wash Shampoo

If you’re someone who constantly battles frizz, try this smoothing formula. Fortified with vegan keratin, peptides and bond repair technology, it reduces the look of fly-aways, split ends and brittleness by lending long-lasting moisture.

Shop Umberto Giannini Frizz Fix Wash Shampoo at Lookfantastic, £9.95

buy now

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Coco & Eve Repairing & Restoring Shampoo

A great option for those with curly, damaged or dry hair, this shampoo is enriched with ingredients that provide deep hydration and moisture while cleansing the hair of impurities and product build-up.

Shop Coco & Eve Repairing & Restoring Shampoo at Lookfantastic, £25

buy now

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Aveda Be Curly Advanced Shampoo

Perfect for waves, curls and coils from 2a–4c, this nourishing shampoo instantly reduces the appearance of fly-aways while whisking away impurities and product build-up.

Shop Aveda Be Curly Advanced Shampoo at Lookfantastic, £30

buy now

double-shampoo-hair-benefits

Gisou Honey Infused Hair Wash

With 92% naturally-derived ingredients, this nourishing shampoo not only gently cleanses, but also packs in supercharged hydration, leaving hair soft, healthy and more manageable after only one use.

Shop Gisou Honey Infused Hair Wash, £29

buy now

double-shampoo-hair-benefits

Amika Bust Your Brass Repair Shampoo

A must-have for highlighted or bleached hair, this innovative formula tackles unwanted warmth while strengthening and repairing hair for a healthier, more vibrant blonde.

Shop Amika Bust Your Brass Repair Shampoo at Space NK, £23

buy now

Images: courtesy of brands

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