The great thing about makeup is that it doesn’t really matter if half of the U.K. have the same eyeshadow palette as you, because everyone uses them so differently. One girl’s Huda-esque cut crease palette is another’s soft and smoky go to. The same can be said for all kinds of beauty products, so when Cult Beauty released their best-sellers of the year it’s safe to say there’s something for you - granted you don’t own it already. 

They’ve released a list of the best-sellers in categories like mascara, skincare, hair care and supplements. If you’re unsure what to get a friend for their birthday, or even a treat for yourself, this list is a fail-safe place to start. 

There are some big beauty names in the list, but also a few you may not know yet, so read on and find your next beauty obsession. After all, if that many people have bought these products, you can’t really go wrong. Can you? 

Hourglass Caution Extreme Lash Mascara

Mascara is notoriously hard to get right. They’re either too clumpy, too smudgey or just plain rubbish. Time to invest in this Hourglass mascara that is seamlessly buildable so whether you want one coat of definition or Ru Paul-style drama this will work for you. They intertwined two brush heads into one to create the ultimate tool to apply the sleek formula. We think it’s time for a mascara overhaul.

£25, cultbeauty.com

Huda Beauty Desert Dusk Palette

This has to the most saturated category in beauty right now. Brands are releasing eyes and multi purpose makeup palettes left, right and centre as palette-mania continues well into 2018. No surprises, though, that Huda have stolen the winning spot with their warm toned edition inspired by the deserts around Dubai. If there is a beauty algorithm to figure out how many looks you can create with a palette, this would score very, very highly. Whether you want an in-your-face purple metallic eye makeup look or a subtle peachy matte eye, this will work for you. Plus, the intense pigmentation will show up on most skin tones. And if you’re after a more romantic version of Desert Dusk, beauty editor Lucy Partington’s ode to the Huda Beauty Rose Gold Remastered palette will convince you to snap it up.

£56, cultbeauty.com

Sunday Riley Luna Sleeping Night Oil

This Sunday Riley night oil took the hot spot and its replenishing and rich formula has been winning fans across the board. It includes the ingredient of the moment, retinol, which no doubt helped get it to number one. It claims to tackle a whole host of skin conditions such as psoriasis, eczema, rosacea but it’s also great for normal skin. Rosie Huntington-Whitely loves it too, which is only a good thing. If you’re looking to update your night time routine, this is a great place to start.

£45 for 15ml, cultbeauty.com

Charlotte Tilbury Airbrush Flawless Finish

You can find this fine-milled wonder in makeup artist’s kits, so it must be doing something right. Charlotte Tilbury’s powder formula looks so soft and polished that it’s made powder cool again. It’s so light-weight it doesn’t feel like you’re wearing anything and  it definitely won’t look cakey. Dust over your T-zone to lock makeup in place while fighting unwanted shine. Sali Hughes has said she won’t go anywhere without it, and we understand why. If you’re going to invest in a powder, trust the Cult Beauty shoppers and go with this gold-cased beauty. 

£34, cultbeauty.com

Briogeo Don’t Despair, Repair! Deep Conditioning Mask

We are so busy bleaching and styling that more and more of us have dry and damaged hair. The Briogeo mask is the solution we need to restore sad locks to former glory, and is a firm favourite of junior beauty writer Ava Welsing-Kitcher. Packed full of vitamins and moisture-rich argan and rosehip oils this will help improve the look and health of your hair. And don’t worry, it’s safe for coloured and chemically treated hair so no excuses. Slather this on once a week and leave on for half an hour with a shower cap - it keeps even more moisture in, trust me - on top to give your hair the nourishing treat it deserves. 

£30 for 236ml, cultbeauty.com

Ouai Hair Thinning Supplement

There are a lot of supplement brands out there, many of which have been around for years but this Ouai newbie has taken first place in sales. Hair can fall out for all sorts of reasons like stress so why not give your head a helping hand from the inside out. One of these tablets per day will give your hair a hit of amino acids to help keratin production and even ashwaganda. This is an age-old herb, also used in Ayurvedic healing, that reduces stress hormone cortisol. These will benefit anyone who wants to strengthen and lengthen their hair. Yes please.

£26, cultbeauty.com

Ju Ling Jade Face Roller

Yes, this does look very Goopy, doesn’t it? But the Yu Ling roller must be doing something right as we all seem to be buying one. Some of you will need no convincing as to the benefits of this - the plumped up skin and increased circulation - but others will smirk that once again beauty has hit peak weirdness. Jade is a commonly used in healing but even if you aren’t a crystal lover you can appreciate it’s beauty. Pop it in the fridge overnight and use it over your face in the morning to de-puff hungover skin and for the wake up you need. 

£22, cultbeauty.com

Image: Cult Beauty