We may have started to take inspiration from food when it comes to make-up trends – think ‘tomato girl’ burnt orange blush and this autumn’s trendy juicy plum lips – but food has been our go-to for hair inspiration for a while now. The latest foodie hair shade to go viral? Chocolate cherry red.

It’s as delicious as it sounds and is the perfect blend between a deep chocolatey brunette and vivid cherry red. It’s not as bright as the ‘fox red’ hues we’ve spotted recently or the vibrant coppers that typically trend this time of year. It’s rich, bold and sure to spice up your hair if you’re already a brunette.

“This rich cherry colour commands attention with its deep, luxe tones reminiscent of ripe cherries at harvest,” says Joe Hill, Aveda’s international technical hair colour manager. “The glossy, undulating waves showcase the precise placement of this alluring colour, exuding energy and passion,” he adds. Think of those dark cherries caked in syrup that you get with cocktails as your ultimate inspiration for this hair trend.

If you’re keen to take the plunge, we’ve got you covered and rounded up the best chocolate cherry red hair colour inspiration for you to take with you to the salon. 

Images: Aveda, Glaze