With new beauty products going viral every day, it can be easy to get distracted by the noise and miss out on some truly brilliant buys. This is where beauty director Hanna Ibraheem steps in. With more than a decade in beauty journalism, she knows how to cut through marketing spiel and frilly packaging to uncover whether a product is truly worthy of your money, even if it’s one that hasn’t (yet) caught the attention of the masses. Here, she reveals the 17 ‘boring’ beauty buys she uses constantly and wants everybody to know about.