Make-up legend Bobbi Brown doesn’t really need an introduction. Launching her eponymous make-up brand in 1991, which was later sold to Estee Lauder Companies, Bobbi remained a household name for her refreshing, lighter touch to make-up, before stepping down as COO in 2016.

So, of course, the beauty industry was thrilled when Bobbi announced her new beauty brand, Jones Road, in 2020. Founded on the basis of simple yet smart formulations, the brand has quickly gathered a loyal following for market hits such as Miracle Balm, The Best Pencil and the viral What The Foundation.

But for Bobbi, the premise has always been reducing the amount of products in a person’s beauty routine and the way they feel when they zip their make-up bag shut.

“There’s the psychological and emotional part of beauty,” the legendary make-up artist tells Stylist. “To me, beauty is what feels good. There are so many ways to make yourself look ‘better’, but it really is about how you feel.”

So, when we got a chance to sit down with Bobbi and quiz her on all things beauty, of course we asked her to share her top tips, covering everything from how to nail a smokey eye to the make-up trend she thinks will stick around forever.

Bobbi Brown shares her top beauty tips, from under-eye correction to making your lipstick last longer