Known for its power pigment lip products, Coloured Raine was founded in 2013 by Loraine R Dowdy after years of dreaming about a line of cosmetics that was not only inclusive but would also encourage self-expression and diversity. With a 100% Black team that’s 75% women, Coloured Raine has an impressive range of bold and bright products that promise to bring you joy. The brand’s matte liquid lipsticks will be among the best you try, we promise. 

Founded by Michele Scott-Lynch while she was on a personal natural hair journey, Bouclème is loved by the curly hair community – and for good reason. With products that cleanse, condition, style and treat all curl types and textures, Bouclème is a must-purchase brand for all curly-haired people.

Founded by Stacey Nathaniel, who still works as a master lash technician in her west London-based studio, Lash Magnifique counts Chrissy Teigen’s make-up artist Patrick Ta as a fan. With numerous different false lash styles available, you can choose to go au natural or all-out bold depending on your mood. 

Founded by Keisha Jo Lawler, Trepadora’s vegan range of hair products focuses on nourishing curls and coils from the inside out. All products are also free from silicones and drying sulfates. Priding transparency, the brand even has an ‘ingredients glossary’ so you can find out exactly how each ingredient within the formulas benefits your curls. If you had to try one thing from the range, make it the Bamboo Ginseng Curling Glaze; it perfectly sets curls, without leaving them dry or crispy. 

Facialist to celebrities with the best skin in the game (we’re looking at you Jessica Alba and Rosie Huntington-Whiteley), it’s safe to say that Shani Darden knows good skin. Her skincare range is designed to give you the LA celebrity facialist results from your own home. From lactic acids to peptides, Shani’s range is potent and efficacious. 

With celebrity beauty brands launching left right and centre, it’s fair to say we’re often sceptical about how good the formulas actually are but Beyoncé has packed her haircare line full of potent ingredients, such as keratin ferment and phyto collagen, to revive stressed-out hair. The luxury products are science-driven and designed to repair breakage at the core. Plus, they’ll look very chic in your bathroom. 

Founded by self-taught make-up artist Danessa Myricks, her namesake line of cruelty-free make-up includes innovative and award-winning balm-to-powder formulas and base products infused with hard-working skincare ingredients. If you’re looking for a diverse range of powerful pigmented products look no further. 

Designed to bring your daily dose of greens into your skincare routine, Glowcery is all about harnessing the power of superfoods to deliver your glowiest skin yet. Ex-lawyer Roshanne Dorsett founded the brand back in 2020 and has created a skincare line jam-packed with antioxidants that don’t damage the planet (the packaging is all fully recyclable and made in small batches to reduce waste). 

A self-proclaimed “haircare brand for not so basic hair”, Bread’s packaging is not only chic but the products aim to serve curls of all shapes and sizes. Founded by Aussie Maeva Heim, the cruelty-free and colour-safe range caters towards all hair issues; from claggy scalps to lacklustre curls. 

Dizziak was born after creator Loretta de Feo couldn’t find any products available that suited her hair’s combination of textures. Now it’s a multi-award winning line that’s featured regularly by Stylist and is stocked everywhere from Selfridges to Cult Beauty. Its hero product, Deep Conditioner, is rich, creamy and packed with aloe vera, coconut oil, shea butter and quinoa protein for hydrated, healthy hair.

The brand that made the beauty industry sit up and listen. Rhianna’s Fenty Beauty exploded into our lives almost four years ago and it’s stayed at the forefront ever since. With it’s 60+ shades of foundation and cult highlighters and lipsticks, just when we think its products can’t get any better, they do. Fenty Beauty is the epitome of leading by example and extends its diverse and inclusive ethos into its advertising campaigns, which feature trans and disabled models, and all shapes, sizes and skin colours. 

Created by award-winning stylist Charlotte Mensah, her eponymous haircare line has also won countless awards. It features products including shampoo, conditioner, hair oil and a finishing mist, all of which are bursting with sustainably sourced manketti nut and ximenia oils that work to condition and nourish hair. 

The launch the world was waiting for: Pat McGrath is a true make-up legend. She’s painted the world’s most famous faces and has been creating iconic looks backstage at fashion weeks for years, so it’s no wonder the launch of her debut range some years ago was to rapturous applause. Pat’s eyeshadows may be expensive but they’re among the best we’ve ever tried, and don’t even get us started on all those limited edition collaborations. 

An entirely natural and plant-based brand from Africa, R&R Skincare harnesses the hydrating properties of Ghanaian shea butter. Founded in 2010 by Valerie Obaze, the brand has won multiple awards and features everything from body butters to lip balms and liquid soaps. It’s also one of the few companies that sources, manufactures and sells in Africa. 

After discovering that many products for textured hair were made with damaging ingredients, founder Rose created a range of haircare free from artificial fragrances and full of plant-derived goodness. 

Ibi Meier-Oruitemeka’s range specialises in all things green and organic, and her celebrated facial oil is packed with healing blackberry seeds, hazelnuts and frankincense.