I’ve been a beauty editor for over 10 years now, and skincare has always been the most exciting area of my job. Combining cutting-edge science with evolving consumer demands, it’s an area that moves fast – and each year brings new trends, ingredients, and technologies to the forefront.

And let’s be honest – today’s consumers are more educated than ever before. We want evidence-backed formulations that deliver tangible results. But, as this knowledge grows, so does the challenge of navigating a skincare landscape increasingly influenced by viral social media trends and unverified advice – misinformation is rife, and it can be hard to separate fact from fiction.

With this in mind, we asked some of the UK’s leading dermatologists and skincare experts to explore the key trends set to dominate 2025. From the rise of streamlined but supercharged routines to game-changing developments in ingredients like retinol, these insights offer a glimpse into what’s next for your skincare shelf…

From skin longevity to the future of retinol, here are 7 of the biggest skincare trends for 2025