27 TikTok-recommended beauty, skincare and haircare products that are actually worth buying

Best TikTok beauty skincare haircare products 2022

Credit: Stylist

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27 TikTok-recommended beauty, skincare and haircare products that are actually worth buying

All products on this page have been selected by the editorial team, however Stylist may make commission on some products purchased through affiliate links in this article

4 min read

TikTok is filled with countless viral videos of beauty products, but are they any good? We round up the TikTok-famous products you should actually try.

Alongside mind-blowing food hacks and impressive renovations, the ever-growing TikTok is home to an incredibly large range of beauty videos. 

So, it’s no surprise, then, that a number of beauty products go viral on TikTok from time to time. While some are slightly questionable (we don’t recommend attempting an at-home lash lift, filing your own teeth or scrubbing your body raw), there are some products that are well worth the hype.

Here, we round up the best TikTok-recommended beauty, skincare and hair care products that are worth spending your money on.

Dior Lip Oil, Best TikTok Beauty Skincare Haircare 2022

Dior Addict Lip Glow Oil

Shiny, nourishing and free from the tell-tale stickiness of old school lip glosses – the Dior Addict Lip Glow Oil is exactly as good as TikTok has been saying for months. Softly sumptuous, it gives gloss, hydration and a sheer slick of colour. Sold!  

Shop Dior Addict Lip Glow Oil, 29.50

buy now

best tiktok products kosas filter

Kosas Revealer Super Creamy + Brightening Concealer

The Kosas Revealer Super Creamy + Brightening Concealer is a big hit with our beauty team thanks to its super creamy formula and ability to blur into the skin without any creasing. 

The concealer is formulated with the likes of caffeine to help with brightening and hyaluronic acid which helps to reduce the appearance of fine lines, amongst many other skincare benefits.

Shop Kosas Revealer Super Creamy + Brightening Concealer at Cult Beauty, £26 

buy now

Refy Brow Sculpt, Best TikTok Beauty Skincare Haircare 2022

Refy Brow Sculpt

Influencer Jess Hunt’s brand, Refy, is well on its way to becoming a global phenomenon having launched in the US earlier this month. Punching well above its price point, the entire range is based on easy-to-use formulas and soft, creamy finishes. 

The Brow Sculpt, Hunt’s secret to her signature fluffy brow aesthetic, is a long-wearing eyebrow gel that sets hairs in place for hours. 

Shop Refy Brow Sculpt, £16

buy now

best tiktok products color wow dreamcoat supernatural spray

Color Wow Dream Coat Supernatural Spray

Color Wow’s Dream Coat Supernatural Spray is a heat-activated anti-humidity spray designed to promote long-lasting sleek hair because there is truly nothing worse than instant flyaways and frizz after stepping out of a hair appointment. The dream coat is suitable for all hair types and people with hair extensions.

Shop Color Wow Dream Coat Supernatural Spray at Lookfantastic, £20.80 

buy now

best tiktok products elf halo glow liquid filter

E.l.f Halo Glow Liquid Filter

Dubbed just as good as other complexion boosters on the market, E.l.f.’s newest launch is currently the talk of the town on TikTok and it’s certainly no surprise, the glow liquid filter consists of eight shades spanning from fair to rich that can be worn alone or mixed with foundation for a radiant glow.

Shop E.l.f. Halo Glow Liquid Filter at Boots, £14 

buy now

best tiktok products k18

K18 Leave-in Molecular Repair Hair Mask

Salon-styled hair couldn’t be easier to achieve at home thanks to K18’s Leave-in Molecular Repair Hair Mask which is formulated with the brand’s amino acids K18 peptide blend to help with hair strengthening and growth.

Shop K18 Leave-in Molecular Repair Hair Mask at Cult Beauty, £25 

buy now

Best TikTok Beauty Skincare Haircare 2022 La Roche Posay Anthelios UVMUNE 400 Invisible Fluid Suncream SPF50

La Roche-Posay Anthelios Invisible Fluid SPF50

A truly invisible sunscreen that doesn’t leave a white cast, require aggressive rubbing to disperse into the skin or cause reactions on sensitive and sensitised skin? It really does sound too good to be true. The new formula from La Roche-Posay ticks every box, plus, the bum-bag sized bottle makes it a no-brainer for active holidays, work bags and beyond. 

Shop La Roche-Posay Anthelios Invisible Fluid SPF50 at Boots, £18

buy now

tiktok best products nars liquid blusher

Nars Liquid Blush

Enriched with nourishing monoi and tamanu oils which are known to hydrate and soften the skin, Nars’ liquid blush glides onto the skin for a natural pop of colour. All four liquid shades are also available in powder form, including Nars’ iconic Orgasm shade.

Shop Nars Liquid Blush at Selfridges, £27 

buy now

Olaplex No.7 Oil, Best TikTok Beauty Skincare Haircare 2022

Olaplex No.7 Bonding Oil

A lightweight, easily absorbed oil, this small bottle of oil is far more cost-effective than you might think, due to using only a few drops each time.

Tasked with repairing damaged, stressed hair, this oil can be used on damp or dry hair to lock in moisture, add a non-greasy shine and strengthen the internal hair structure.

Shop Olaplex No.7 Bonding Oil at Space NK, £26

buy now

Best TikTok Beauty Skincare Haircare 2022, Babyliss Thermo Ceramic Hot Rollers

BaByliss Thermo-Ceramic Rollers

The hot roller revolution is happening on TikTok and it’s happening first. A staple of the 80s, heated rollers are one of the ways users are creating the fluffy, bouncy blow-drys that dominate style lists today. 

These Babyliss heated rollers are touted on TikTok as being the ones to purchase thanks to the quick heating time, hair protecting ceramic coating and variety of roller sizes. We couldn’t agree more. 

Shop BaByliss Thermo-Ceramic Rollers at John Lewis, £50

buy now

Best TikTok Beauty Skincare Haircare 2022, Glow Recipe Watermelon Dew Drops

Glow Recipe Watermelon Glow Niacinamide Dew Drops

If you only scroll TikTok for five minutes a week, chances are you’ll stumble on this gem. Glow Recipe’s Dew Drops have been hailed the OG glow-giver, thanks to the niacinamide-infused formula that evens skin tone, improves brightness and leaves a sheen of dewy radiance. Mix it with your foundation to make like the TikTok beauty enthusiasts.

Shop Glow Recipe Watermelon Glow Niacinamide Dew Drops at Cult Beauty, £31

buy now

Best TikTok Beauty Skincare Haircare 2022, The Ordinary Glycolic Acid

The Ordinary Glycolic Acid 7% Toning Solution

A product initially meant for the face, The Ordinary’s Glycolic Acid recently went viral for treating dandruff and flaking scalps, cracked heels and dry elbows. A common exfoliant found in skincare, the acid can help loosen the water bonds between dead skin cells, causing them to slough off, leaving softer, more luminous skin beneath.

Shop The Ordinary Glycolic Acid 7% Toning Solution at Lookfantastic, £8

buy now

Best TikTok Beauty Skincare Haircare 2022, Avene Cicalfate Restorative Protective Cream for Very Sensitive Skin

Avène Cicalfate+ Restorative Protective Cream

Soothe inflamed, irritated and sensitive skin with TokTok’s choice of calming, moisture-barrier repairing creams. Ultra calming, it helps to alleviate dryness and repair chapped and broken skin and can be used on your face as well as your body. 

Shop Avène Cicalfate+ Restorative Protective Cream at Boots, £13.50

buy now

Best TikTok Beauty Skincare Haircare 2022 Pixi Detoxify Eye Patches

Pixi Detoxifeye Eye Patches

A secret weapon to immediate relaxation, keep these TikTok-approved eye patches in the fridge for a cooling, de-puffing sensation. Infused with cucumber, hyaluronic acid and caffeine, it hydrates the delicate skin around your eyes, helping to reduce dark circles and water retention.

Shop Pixi Detoxifeye Eye Patches at Lookfantastic, £22

buy now

Best TikTok Beauty Skincare Haircare 2022, Rare Beauty Soft Pinch Blush

Rare Beauty Soft Pinch Liquid Blush

Creamy and lightweight, the Rare Beauty blush dries into a softly diffused matte blush that lasts all day. Available in a wide shade range, the colour can be easily built-up and looks beautiful in the also TikTok-popular W-blusher shape

Shop Rare Beauty Soft Pinch Liquid Blush at Space NK, £19

buy now

The Ordinary AHA 30% + BHA 2% Peeling Solution

The Ordinary AHA 30% + BHA 2% Peeling Solution

Ever since this solution by The Ordinary landed on TikTok, it’s constantly been in and out of stock. While the deep red formula makes it look scary, it’s now made something of a name for itself on the platform. Its combination of AHAs and BHAs work together to exfoliate skin and clear congestion. And when the Stylist beauty team tried it, they found their skin felt a lot softer after 10 minutes – but approach with caution if your skin is sensitive.

Shop The Ordinary AHA 30% + BHA 2% Peeling Solution at Cult Beauty, £6.30

buy now

CeraVe SA Smoothing Cleanser

CeraVe SA Smoothing Cleanser

A favourite amongst the Stylist beauty team, this cult CeraVe cleanser contains salicylic acid to cleanse and smooth out rough, bumpy skin but it’s still gentle enough to use every day. The cleanser shot to popularity when Hyram Yarbro, also known as Skincare By Hyram, recommended it and it frequently pops up in numerous videos.

Shop CeraVe SA Smoothing Cleanser at FeelUnique, £9

buy now

Maybelline Lash Sensational Sky High Mascara

Maybelline Lash Sensational Sky High Mascara

Maybelline originally planned to launch this mascara in the UK in April of last year but when it went viral on TikTok, they brought its release forward. The power of TikTok, right? The intense black formula and bendy conical wand team up to deliver super long lashes. Ever since it went viral, the mascara has been in and out of stock at various retailers so if you see it, grab it.

Shop Maybelline Lash Sensational Sky High Mascara at Superdrug, £9.99

buy now

boots vitamin c moisturising

Boots Vitamin C Brightening Moisturising Cream

This Vitamin C Brightening Moisturising Cream from Boots is currently filling up my TikTok timeline with people either exclaiming their love for the cream or showing off the bare shelves in their local Boots store due to TikTok selling it out. It’s no wonder it’s such a success due to its claims of brighter-looking skin in 14 days. The cream is enriched with Vitamin C and YUZU which are known for their moisturising and brightening benefits.

Shop Boots Vitamin C Brightening Moisturising Cream at Boots, £4 

buy now

LOreal Paris Infallible 24hr Freshwear Liquid Foundation

L’Oréal Paris Infallible 24hr Freshwear Liquid Foundation

L’Oréal Paris’ Infallible 24hr Freshwear Liquid Foundation has been gathering heaps of attention thanks to its smooth, natural-looking finish. It has a buildable formula and many TikTok users have commented on how easy it is to blend.

Shop L’Oréal Paris Infallible 24hr Freshwear Liquid Foundation at Lookfantastic, £11.99

buy now

e.l.f. Poreless Putty Primer

e.l.f. Poreless Putty Primer

Infused with squalane for hydration, this primer has been doing the rounds for giving skin a smooth and even finish before users go on to apply make-up. As well as its impressive formula, you could say it’s also beauty ASMR. There are countless TikTok videos showing how the putty formula comes out of a fresh tub. Admittedly, they are pretty satisfying to watch.

Shop e.l.f. Poreless Putty Primer at Boots, £6.40

buy now

Denman D3 Medium Classic Styling Brush

Denman D3 Medium Classic Styling Brush

Classic Denman brushes have long been praised for their gentle approach to detangling hair but one viral TikTok video showed how good they are to help define curl patterns. User @makenzieandmalia posted a video showing that the key is using a brush underneath your hair to twist it into the perfect curl. While this differs according to hair texture and curl type and can probably be done with other brushes, it’s worth having a go.

Shop Denman D3 Medium Classic Styling Brush at Lookfantastic, £8.50

buy now

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant

Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant

Vi Lai has become one of TikTok’s most popular beauty influencers thanks to her funny, refreshingly honest and down to earth reviews. One product she absolutely swears by is Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant. A cult product across the industry, this BHA exfoliator contains salicylic acid to clear congested skin and treat blemishes and blackheads.

Shop Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant at Cult Beauty, £28

buy now

Revlon One Step Hair Dryer And Volumiser

Revlon One Step Hair Dryer And Volumiser

If you’ve ever gone on TikTok, you’re bound to have seen this Revlon hair tool on your FYP page. It simultaneously dries and styles your hair, giving it a sleek finish and the same effect as a bouncy blow-dry. The best part though? Most users say it only takes a matter of minutes to use.

Shop Revlon One-Step Hair Dryer and Volumiser at Tesco, £50

buy now

Dr.Jart+ Cicapair Tiger Grass Color Correcting Treatment

Dr.Jart+ Cicapair Tiger Grass Color Correcting Treatment

Korean skincare brand Dr. Jart+ has been getting a lot of love on TikTok recently for its Cicapair Tiger Grass Color Correcting Treatment. The cream works to reduce signs of redness while plant extracts soothe inflammation.

Shop Dr.Jart+ Cicapair Tiger Grass Color Correcting Treatment at Cult Beauty, £37

buy now

L'Oréal Paris Telescopic Mascara

L’Oréal Paris Telescopic Mascara

Another mascara entry: this L’Oréal Paris mascara was one of the platform’s most popular options before Sky High came along. It has a flexible brush for precise application and sweeps lashes into a fluttery, long perfect curl. However, users say you’ll only experience the true benefits of this mascara if you get the black formula.

Shop L’Oréal Paris Telescopic Mascara at FeelUnique, £10.99

buy now

NYX Professional The Marshmellow Smoothing Primer

NYX The Marshmellow Smoothing Primer

NYX Professional’s marshmallow-inspired primer blew up on TikTok and now it’s sold out everywhere. Claiming it ticks off 10 benefits, including creating a smooth canvas for make-up and making skin look smoother, the vegan formula has zero silicones and contains marshmallow extra for a bouncy finish.

Shop NYX Professional The Marshmellow Smoothing Primer at Boots, £12

buy now


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