“Trust me, if you put one skincare product on your face this week, let it be this…”

Stylist's Beauty Writer Charlotte Bitmead tries the new Ultimune Serum from Shiseido

Credit: Shiseido / Charlotte Bitmead

Beauty


“Trust me, if you put one skincare product on your face this week, let it be this…”

By Charlotte Bitmead

2 days ago

Brought to you by Shiseido

Shiseido logo

Stylist’s senior beauty writer Charlotte Bitmead on the silky serum that’s been a game-changer for her sensitive, combination skin…

With brisk temperatures sucking any moisture from my skin at the moment and my 30th birthday looming, my skin is needing a little TLC.

I’ve got sensitive, combination and breakout-prone skin, so trying to juggle its needs is a full-time job. I like to keep my routine as streamlined as possible to minimise irritation, which can be tricky if you’re trying to tick as many boxes as I am. 

Radiance? Check. Smoothness? Check. Future-proofed skin? Check.

Finding all that and fitting everything on my cosy bathroom shelf is no easy feat, but Shiseido’s Ultimune Power Infusing Serum is a new does-all product from the OG J-Beauty brand (with 150 years of skincare innovation in their arsenal) that’s promising to hit my skincare wishlist while keeping my beauty stash clutter-free. Plus, I’ve read that 95% of women have said that the serum gave them more youthful skin in just one week* - which is a pretty big stat to live up to.

Why overload your skin when you can just use one high-tech serum? It sounds like the dream, right? I decided to put Shiseido to the test and see if the serum truly does pack a punch. 

Charlotte Bitmead

Credit: Shiseido / Charlotte Bitmead

Its star ingredient, the camellia flower, is used in its entirety (from petal to seeds) and is a J-Beauty wonder ingredient that’s currently one of the buzziest in the beauty industry. 

Using the camellia flower makes some pretty big promises: the flower extract is proven to help strengthen your skin barrier; the leaf extract calms discomfort; camellia seed oil promises to act as an emollient to improve skin moisture and the seed extract can strengthen the skin’s defences. 

Hailing from sub-tropical Japanese climes, the ingredient is quite the multi-tasker. The new Ultimune Serum is formulated with 91% ingredients from natural origin, and is clinically proven to future-proof your face in seven different ways (from tackling fine lines to loss of elasticity), so it promises to treat your skin with care, too. 

Shiseido's Ultimune Serum

Credit: Shiseido

So, how did I get on with the serum? Beauty insiders have long been loving Shiseido’s skincare for its silky texture and instant plumping effect, so I had big hopes for the new Ultimune Serum

Thankfully, it didn’t disappoint. It feels water-light on the skin but doesn’t skimp on hydration, leaving my skin juicy from the get-go. It does leave a slightly tacky feel behind, but I personally love this from a serum as it acts like glue when I add my moisturiser over the top.

And while I’ve seen a noticeable difference almost immediately after using the Ultimune Power Infusing Serum, all these benefits are going to do you good in the long term, too, which is great news for my skin as I prepare to enter my 30s.

Charlotte Bitmead trialling the new Ultimune Serum from Shiseido

Credit: Shiseido / Charlotte Bitmead

It’s an instant glow-giver, ideal for those early mornings when my skin is a bit slow to wake up. It not only looks more radiant and dewy, but my skin feels softer, too. 

I’m also pleased to see no redness peeking through. 

And with those seven future-proofing aims in mind, I’m looking forward to making this a major player in my skincare routine and seeing the benefits accumulate through use, too.

If you’re after a one-bottle-wonder that works to both boost your glow day-to-day, and also future-proof your skin with advanced results, I urge you to add this to your skincare regime. 


With over 150 years of skincare experience, Shiseido is the original J-Beauty brand. To discover more about the brand and to shop the innovative and award-winning Ultimune collection, including the new Ultimune Power Infusing Serum, visit shiseido.co.uk

*Consumer test on 107 women

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