There used to be a time when the default question that followed “You’re a beauty editor?” would be, “What’s the best mascara?” But times have changed, and now how to achieve the perfect lit-from-within glow has usurped all others to be the question I get asked on repeat. Such is the phenomenon that is ‘the glow’.

I come from a generation where shine was something to be subordinated; stripped, covered and blotted out using astringent toners and powders the consistency of cement dust. And yet, 20 years on from the birth of Mac’s ubiquitous Strobe Cream, glow has become currency for every new beauty launch (Charlotte Tilbury’s new Glow Toner had a waiting list before it even touched the shelves). In fact, there are whole businesses dedicated to the pursuit of glow – Glossier being the most obvious, as well as sumptuous, balmy brands such as Westman Atelier and Jones Road.