If there’s one valuable lesson I’ve learned from a decade working in the beauty industry, it’s that a higher price point doesn’t always mean better quality.

Don’t get me wrong, I love getting my hands on a new Tom Ford eyeshadow palette, a Chanel lipstick or a Dior bronzer as much as the next person. But recently, while trialling the new Contour & Highlight Palette from Collection Cosmetics, I was so impressed with its formulation and price (it’s just £6.99!) that it reminded me just how great some of those more affordable beauty buys can be.

Plus, as somebody who recommends products for a living, I’m well aware that the world we’re living in is more expensive than ever, and being able to spend money on beauty products is a huge luxury.

In fact, according to new research carried out by E.l.f Cosmetics, 55% of people surveyed said that they’d like to spend less on beauty products than they currently do.

And that’s where the joy of the high street comes in. Now, more than ever there, there are so many incredible make-up brands creating truly great formulas at a fraction of the cost of their competitors. E.l.f Cosmetics is one such example, but I’m also finding myself being more and more excited by innovative products coming from brands like Maybelline, L’Oreal and NYX Professional Makeup.

Here, I’ve rounded up some of my favourite affordable products worth trying if you’re in the market for something new…

Images: courtesy of brands