Behind the scenes with Alex Box

Beauty


Behind the scenes with Alex Box

By Stylist Team

13 years ago

Beauty legend Alex Box exclusively invites Stylist behind the scenes at Illamasqua's s/s12 shoot...

Some make-up launches seem so obvious it’s hard to believe they haven’t been done before. Illamasqua’s latest collection, Human Fundamentalism, is a case in point, celebrating the cultural melting pot that is the UK, with an array of super bright statement colours that make a serious impact. Here, creative director Alex Box reveals her make-up manifesto.

Go global

"The internet has made the world an open village; we’re all a hybrid of nomadic tribes, global trends and cultural references. I see people wearing a tribalprint top and nerdy cardigan, with a headscarf rolled around their hair and big hoop earrings, without realising they’re being inspired by Africa, India, Scandinavia…"

Break the colour code

"Different cultural references work beautifully in make-up. Here [right], I took the Neutral Palette (£30) of gold, ochre and amber – colours associated with Egyptians – and mixed in metallic colours from the Fundamental Palette (£30). The eye remains elongated, triggering Cleopatra associations, but by using a different colour it is modern."

Be bold

"Replace a Hollywood red lip with a blue; just as perfect, and your eye is tricked to see it as OK. Black liner is temptingly easy but a white liquid liner [left] is just as beautiful."

Human Fundamentalism is available from 14 March at illamasqua.com

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