Next time you’re about to chow down in a restaurant, put down your fork and consider where your food came from. We’re more conscious than ever about what’s sitting on our plates. Especially whether or not it comes from Britain. In fact, 44% of UK consumers who dine out say they’re willing to pay more for dishes that include British ingredients, according to Mintel. 

The allure of homegrown ingredients has trickled into the beauty market. More and more products include ingredients that are sourced from home soil. We run through the homegrown heroes you need to try.

From Duck & Dry’s Somerset white nettles to De Mamiel’s starflower from Lincolnshire, there are more than just weeds in Britain’s green spaces. Marks & Spencer’s Pure range uses pinot noir grape skins from Kent’s Chapel Down vineyard, while Bio-Extracts sources willow bark from Sutherland. Going the extra mile, Jo Malone’s perfumers noticed that honeysuckle smells more intensely at night, so they captured the scent on midnight visits to the National Arboretum. 

Clockwise from top:

Duck & Dry Blow Dry in a Bottle, £20, white nettle and honey locust sourced in Somerset, available at duckanddry.com

Elemis Peptide4 Eye Recovery Cream, £38, night-scented stock sourced in Somerset, available at elemis.com

Bio-Extracts Clean to Clear Boost, £19.50, willow bark extract sourced in Sutherland, available at bio-extracts.co.uk

De Mamiel Restorative Cleansing Balm, £54 for 100ml, starflower sourced in Lincolnshire, available at demamiel.com

Jo Malone Honeysuckle & Davana Cologne, £90 for 100ml (available from September), honeysuckle sourced in Gloucestershire, available at jomalone.co.uk

Marks & Spencer Pure Super Grape Treatment Oil, £16, grape extract sourced in Kent, available at marksandspencer.co.uk

Seaweed from UK shores is increasingly sought after by beauty brands. Lush collects it from Poole, Haeckels’ is from a Jurassic chalk reef in Margate, and Ishga get its supply from the Hebrides. Meanwhile, Living Sea Therapy heads to Cornwall, where it also distils sea salt with the same salinity levels as the Dead Sea, but with three times as many minerals. 

Clockwise from top left:

Living Sea Therapy Calm Sea Salt Flake Crystals Bath Salts, £18, seaweed and sea salt sourced in Cornwall, available at livingseatherapy.co.uk

Lush BB Seaweed Face Mask, £7.50, fucus serratus seaweed sourced in Poole, available at lush.com

Ishga Organic Seaweed Natural Skincare Lip Balm, £19.50, toothed wrack seaweed extract sourced in the Hebrides, available at ishga.com

Haeckels Traditional Seaweed Bath, £18, seaweed sourced in Margate, available at cultbeauty.co.uk

Now that so many of us avoid wheat and dairy, British farms are producing more unexpected ingredients. The Real Flower Company gets its Pure Poetry roses from a fairtrade farm in Hampshire, which are then combined with black tea in Noble Isle’s Tea Rose Hand Wash. While Molton Brown harvests Yorkshire’s rhubarb triangle – it’s not just good in crumble.

Clockwise from top: 

Neal’s Yard Remedies Soothing Starflower Cleansing Milk, £17, starflower sourced in Berkshire, available at nealsyardremedies.com

Noble Isle Tea Rose Hand Wash, £18, rose petals sourced in Hampshire, available at nobleisle.com

Romilly Wilde Eye Believe Eye Serum, £75, chamomile sourced in Hertfordshire available at romillywilde.com

Molton Brown Delicious Rhubarb & Rose Single Wick Candle, £39, rhubarb sourced in Yorkshire, available at moltonbrown.co.uk

Bee Good Youth Enhancing Plump & Firm Moisturiser, £23.50, wildflower honey sourced in Yorkshire, available at beegood.co.uk