In the beauty world, being backstage at a fashion show is an opportunity to see some of the best in make-up and hair exercising their skills. As well as a chance to get some insight into all of the upcoming trends you know you’ll be copying next season.

But the best part of all? When you spot a new beauty product that’s yet to launch - which is exactly what happened when we attended the Giorgio Armani SS19 show in Milan.

Explaining the make-up look at the show, Johan Lundin, International Marketing Director, told Stylist.co.uk that the lips involved layered products. First, make-up artist enhanced models’ lips with the Armani Lip Magnet, £30, before going over it with a new – and mysterious - product.

“This new product hasn’t come out yet,” Lundin added, signalling towards a big jar filled with a pearlescent substance.

“It works like stained glass,” he continued, “It’s a super transparent non-sticky base, which contains holographic pigment. You can see colours of lavender, pink and green.”

On closer inspection, we realised that the jar had a label on it, which simply read “Armani Ecstasy Glass”.

We quickly dolloped a serving on to the back of our hand and couldn’t help but ‘ooo’ and ‘ahhh’ while blending it out.

The formula - which can be worn with make-up or alone - doesn’t completely dry, meaning the skin looks wet while giving off a spectrum of gorgeous holographic shades.

Lundin added, “It doesn’t absorb light, light comes through.”

Basically, this product will leave you looking like a glazed Krispy Kreme doughnut, which is just the dream, right?

While Lundin couldn’t confirm whether Ecstasy Glass will be the official name of the product, or when it will be hitting the shops, we’ll be keeping an ear out for any updates.

Watch this space…

Images: Armani/Hanna Ibraheem