Are you one of Burberry's 8 million Facebook fans? Then Christopher Bailey has something to share with you...
In the video above, Bailey - the brand's Chief Creative Officer - announces that the luxury label are rewarding their Facebook fans by giving them an exclusive first sniff of the new Burberry Body Fragrance, before it hits shelves on 1 September.
A bespoke application on the Burberry's Facebook page allows customers to claim their free sample at the click of a button, and also features exclusive content for Facebook fans.
With model and actress Rosie Huntingdon-Whitely as the face (or should we say 'body') of the Eau de Parfum, and a glamorous multi-faceted glass bottle with rose gold engraved check, the fragrance (pictured below) is one of the most hotly anticipated beauty launches of the Autumn.
Not yet a Burberry Facebook fan? Join the millions here.
By allowing their Facebook fans a first look, the campaign strengthens Burberry's reputation as one of the more forward-thinking and engaged luxury fashion brands, demonstrated in recent initiatives like the 'Art of the Trench' website, where users could upload photos of themselves in the iconic cover-up.
undefined
By signing up you agree to occasionally receive offers and promotions from Stylist. Newsletters may contain online ads and content funded by carefully selected partners. Don’t worry, we’ll never share or sell your data. You can opt-out at any time. For more information read Stylist’s Privacy Policy
Thank you!
You’re now subscribed to all our newsletters. You can manage your subscriptions at any time from an email or from a MyStylist account.