The cultural impact of the 90s is undeniable, and this is reflected throughout beauty too. The fusion of hip-hop and R&B saw It girls Kylie Minogue and Britney Spears rise to the top of the charts, and electric beauty trends like lacquered lips and blue-toned eyelids emerged. And as Friends hit TV screens, ‘the Rachel’ haircut quickly became the most coveted cut of the decade.

Iconic beauty moments from this year have seen 90s beauty come full circle, and we are here for it – from Hailey Bieber’s sell-out lip treatments to Emma Chamberlain’s nostalgic blue lids to match her Miu Miu outfit at the 2023 Met Gala.

But beauty’s ode to the 90s doesn’t end there. This week, the Harris Reed spring/summer 2024 show kicked off London Fashion Week, with Charlotte Tilbury supporting the romantic designs with 90s-inspired make-up looks. Sofia Schwarzkopf-Tilbury utilised the brand’s iconic product lineup to place eyes centre stage, contrasting with a pale complexion that maintains Tilbury’s famous glow but with a modern twist.

It’s clear that the 90s resurgence is more than just a passing trend; it’s a cultural revival that’s shaping the beauty industry. Allow us to explore some key 90s make-up trends and uncover how we are wearing them today.

The 90s called! The decade of electric eyes and high-shine lips has made a welcome comeback