Shades: 30

Ideal if pigmentation is your particular bugbear, Huda Kattan has also infused her foundation range with plenty of personality (shades have mouth-watering names like ‘Milkshake’, ‘Butter Pecan’ and ‘Hot Fudge’). The full coverage, selfie-friendly formula disguises sun spots, blemishes – even tattoos, with a little going a very long way.

You’ll have to go to Harrods to try it in-store, but online retailers Cult Beauty provide a useful grid which matches each shade to counterparts from other brands to give you a better idea.

£32, cultbeauty.co.uk

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