Lizzie Carr - Stylist's Lunchtime Masterclass Web Chats - Stylist Magazine

Lizzie  Carr

Lizzie Carr

The brand strategist answers your questions

We were recently joined for a lunchtime masterclass with Lizzie Carr, strategic innovation director at global brand consultancy The Gild.

After studying Business of Perfumery at Plymouth University (the only place in the world where you can take this degree), Lizzie began her career working for a fragrance house, creating fragrances for a broad range of brands, including Lynx, Impulse, Veet and Gillette.

Since joining The Gild team in 2007, she has headed up a number of global brand positioning, innovation and insight projects for brands that you regularly find in the supermarket such as Peroni, Grolsch, Comfort, Cadburys, Red Bull and Rizla.

As strategic innovation director, Lizzie helps companies identify and better connect their brands with a target consumer - this could be through generating a profile of a consumer, creating a name and identity or spotting an opportunity to launch a new product.

She has also been responsible for helping clients use global trends within their local markets and brands and was the key driver behind The Gild’s What Women Really Want research.

This web chat has now finished but you can read all the questions posed to Lizzie and her replies in the transcript below

Tags: web chats, careers

Share on

or email.

  • Facebook
  • Digg
  • Delicious
Add a comment

Comments

Add a comment

Our Most…

Kate Middleton's most iconic looks re-imagined in The Simpsons style

Kate Middleton's most iconic looks given a 'Simpsons' makeover

Behold the Duchess like you've never seen her…

More
The Power Moisturizers

The power moisturisers

Contrary to the bold claims and ambiguous…

More
Retro food trends

The great retro food revival

If you thought prawn cocktails had vanished into…

More
Halloween Makeup

10 amazing Halloween Youtube make-up tutorials

Think Halloween make-up was limited to black…

More

NYFW: Win a two-night stay at W New York - Downtown

One lucky Stylist reader and their guest will…

More

NYFW: Win a £1,000 Avenue 32 wardrobe

New York Fashion Week heralds a month of pure…

More

Win one of two Kiehl's beauty hampers worth £500

To celebrate New York Fashion Week, we’re…

More

Jaguar XE gets a suitably classy launch

The all-new Jaguar XE sports saloon follows hot…

More