Lizzie Carr - Stylist's Lunchtime Masterclass Web Chats - Stylist Magazine

Lizzie  Carr

Lizzie Carr

The brand strategist answers your questions

We were recently joined for a lunchtime masterclass with Lizzie Carr, strategic innovation director at global brand consultancy The Gild.

After studying Business of Perfumery at Plymouth University (the only place in the world where you can take this degree), Lizzie began her career working for a fragrance house, creating fragrances for a broad range of brands, including Lynx, Impulse, Veet and Gillette.

Since joining The Gild team in 2007, she has headed up a number of global brand positioning, innovation and insight projects for brands that you regularly find in the supermarket such as Peroni, Grolsch, Comfort, Cadburys, Red Bull and Rizla.

As strategic innovation director, Lizzie helps companies identify and better connect their brands with a target consumer - this could be through generating a profile of a consumer, creating a name and identity or spotting an opportunity to launch a new product.

She has also been responsible for helping clients use global trends within their local markets and brands and was the key driver behind The Gild’s What Women Really Want research.

This web chat has now finished but you can read all the questions posed to Lizzie and her replies in the transcript below

Tags: web chats, careers

Share on

or email.

  • Facebook
  • Digg
  • Delicious
Add a comment

Comments

Add a comment

Our Most…

Lucy Mangan:

Lucy Mangan: "Feminism is on the cusp of a revolution"

"It began with a bad week for Laura Bates.…

More
Rejection letters sent to famous people

Rejection letters sent to famous people

"I love my rejection slips," wrote…

More
Extraordinary scenes as mother saves her son's killer from the noose

Extraordinary scenes as mother saves her son's killer from the noose

A photographer has captured the incredible moment…

More
An artist takes beautiful photographs of the oldest living things in the world

Artist photographs the oldest living things in the world

In an age of disposable fashion and quick news on…

More
This Week's Style List: Issue 218

This Week's Style List: Issue 218

Something on this week's Style List caught your…

More

How to get on to the property ladder

Self-employed? In debt? Low savings? Fear not.…

More
The world's most expensive dishes

The world's most expensive dishes

We're all for adventurous food here at Stylist…

More

Lucy Mangan: "Would period pain still exist if men got it?"

"My friend’s uterus once gave me a very…

More