Stylist recently hosted a Lunchtime Masterclass with Barbara Waite, managing director of top London advertising agency Isobel.
Australian Barbara started her career at Saatchi & Saatchi in Melbourne following a degree in Business at La Trobe University.
Barbara then moved to George Patterson Bates where she worked on Australia’s largest retailer Myer Grace Bros, and the National Australia Bank before making the move to the Bates office in London in 2001.
Here Barbara worked on Safeway and followed the business to Clemmow Hornby Inge when it moved in 2002. Barbara’s five years at CHI saw her working across many brands from British Gas, Anchor Butter and Royal Bank of Scotland to leading the team who produced award winning work for The Big Yellow Storage Company and The Princes Trust.
Barbara moved to The Red Brick Road in 2007 as Business Director on Tesco Bank, Brewin Dolphin and Thinkbox.
Barbara has steered Tesco bank through its long journey as a white label transactional insurance based business to the full service, consumer- led marketing business it is fast becoming, and multi-award winning campaigns for Thinkbox.
Barbara is now MD of Isobel - one of the UK's leading independent agencies - and is responsible for a team of 35 as well as managing the day-to-day running of the agency. As MD, Barbara oversees a number of premier accounts including: Grand Marnier; Blossom Hill; Swinton and Kettle.
This web chat is now closed but you can read the full transcript from it, below.
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