Why spend hours lingering over a beautifully cooked meal at Christmas when you can eat it from a tin?
That's the message of Christmas Dinner In A Can, which promises to transport you back to your student days (and those nostalgic memories of Breakfast In A Can) with a self-heating, pre-packed meal that you can eat and bin before the Queen's speech is out.
Forget culinary delights and sparkling conversation over candlelit tables: these 400 gram tins, offering "turkey casserole with all the trimmings," are all about efficiency.
Instead of slaving over Brussel sprouts and roast turkey, lazy chefs can "simply remove the rubber cap, pierce the holes, open the insulated can and try not to drool on yourself as a totally safe exothermic reaction heats up your Christmas chow in about 12 minutes."
And if that doesn't conjure up the festive spirit for you, we don't know what will.
Granted they might make you feel a bit like a cat, but these canned feasts - modestly priced at just £5.99 and available from website Firebox - could be the ideal alternative for those who sweat blood and tears in the kitchen over Christmas while secretly resenting their layabout guests...
Check out the Christmas Dinner in a Can, below. Would you eat it? Let us know on Twitter or in the comments section.
Picture credit: Rex Features
Would you swap this...
Christmas In A Can. Yum.