It’s been two years in the making – and today the ground-breaking team kit that will be worn by the British athletes at the London 2012 Olympic and Paralympic Games was finally revealed at the Tower of London today (22 March).
30 athletes including Jessica Ennis showcased the performance range including competition kit, training wear, the presentation suit, footwear and accessories.
Designed by Stella McCartney, who adidas appointed as Creative Director for the project, the design focuses on the Union Jack flag, which is re-imagined in blue, with red trim on the garments.
Stella McCartney said of the designs: “The first place to start on a project like this is to look at the Union flag. For me it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way. Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.”
Take a closer look at the designs by scrolling down.
ABOVE: Stella strikes a pose with Jessica and Phillips.
ABOVE: Jessica Ennis, Heptathlete.
ABOVE: Victoria Pendleton, Cyclist.
ABOVE: Andy Murray, Tennis player.
ABOVE: Jack Rodwell, Footballer.
ABOVE: Phillips Idowu, Triple Jump.
ABOVE: Jonnie Peacock, Paralympic Sprinter.
ABOVE: Sir Chris Hoy, Cyclist.
The kit will be worn by over 900 British athletes across the 26 Olympic and 20 Paralympic sports – (that’s a whopping total of approximately 175,000 items of clothing!), so the British Olympic Association, British Paralympic Association and the athlete commission were involved in every step of the process to make sure Stella’s designs were not only stylish, but performance-led.
British triple jumper Phillips Idowu, who modelled the collection today, gave his seal of approval: “ I love what Stella has done with the design. Looking good is psychologically important but my sprint suit is also technically advanced, so not only do I look good but I also have confidence in the technology in the kit.”
Want to look like an Olympic athlete? Replica ranges of the British team kit will go on sale in April, including football, tennis, cycling, basketball, athletics and swimwear.
What do you think of the kit? Let us know in the comments below or on twitter @StylistMagazine.