When Diet Coke announced Jean Paul Gaultier as their Creative Director, we knew we could expect edgy, feminine bottle designs with a touch of light-hearted, Gallic charm from the inventor of the Cone bra.
Following on from the cute Breton-striped and the lacy boned corset Night and Day designs he released back in April, Jean Paul has unveiled a new addition to his Diet Coke collection – the Tattoo.
ABOVE: The Tattoo bottle
BELOW: The Night and Day bottles
And to truly show off the curves of his design, he created a similar look for model Daisy Lowe. A far racier look than Daisy's recent ladylike ad campaign for Tula, the Tattoo pays homage to Gaultier’s love of body art - his sheer chiffon Tattoo dresses (with various tattoo designs artfully arranged to protect the wearer’s modesty) are one of his best known creations.
Watch Daisy on the Diet Coke shoot in this behind the scenes video:
Daisy said of the collaboration:
"I love Jean Paul Gaultier’s designs, they’re so iconic. Gaultier creates clothes that make women feel powerful and feminine. That’s why I’m so very excited to work on the launch of Gaultier’s latest Diet Coke bottle”
Want a Jean Paul Gaultier Tattoo for yourself? The bottle is available for free with every purchase of two 500ml bottles of Diet Coke at selected Boots stores nationwide from mid October.
Picture credit: Rex Features and Diet Coke
